Shopalyst - Effective Ecommerce Advertising

The Indian company Shopalyst has formally introduced its new platform, known as the Discovery Commerce Cloud, designed to empower brands to maximize the potential of their digital advertising efforts.

According to co-founder and Chief Executive Officer Girish Ramachandra, Shopalyst was developed to provide “a single, unified experience for consumers” as they move between advertising and online shopping – a capability he believes is currently lacking in existing systems.

The company’s initial offering was a “universal buy button,” and Ramachandra explained that this has “evolved naturally” into a more comprehensive suite of tools for advertising across various platforms, which Shopalyst has been evaluating in a beta program for the last year.

The Discovery Commerce Cloud is comprised of five distinct modules, which Ramachandra stated function optimally when used together, though they can also be acquired individually. These include:

• a market analysis tool providing insights into consumer search trends and popular items on both media and e-commerce sites
• an audience analysis tool for ad targeting based on consumer interests, behaviors, and purchasing intentions
• a Universal Ads Manager for ad deployment across platforms like Google Ads, DV360, Facebook, Instagram, Amazon Ads, Twitter and TikTok
• a landing page creation tool supporting immediate checkout on a brand’s website, comparison shopping on e-commerce marketplaces, expedited delivery options, or a store locator
• real-time performance tracking that measures the entire customer journey

Ramachandra further highlighted that the advertisements generated within the Universal Ads Builder are tailored for each platform, utilizing dynamically created content based on audience data. Furthermore, the landing page builder enables brands to collect valuable data regarding consumer “shopping activities.”

“Previously, [brands] lacked access to shopping action data, as retailers typically do not share this information,” he noted. “This situation has now changed. They can now obtain first-party data [through Shopalyst], which will enhance their ability to implement effective advertising in future campaigns.”

Shopalyst’s clientele includes prominent companies such as Unilever, Nestle, Diageo, Nivea, L’Oreal and Estee Lauder. Initially concentrating on the Indian market, the platform is now accessible in 30 countries worldwide.

Shopalyst reports that beta testing of campaigns utilizing the Discovery Commerce Cloud has demonstrated improvements of up to 3x in targeting precision, a 5x increase in audience engagement, and an 8x rise in shopping trips initiated by advertisements.