Seth Rogen at TechCrunch Disrupt: Discussing the Cannabis Industry

Seth Rogen to Speak at TechCrunch Disrupt

TechCrunch is pleased to announce that Seth Rogen will be a speaker at TechCrunch Disrupt this September. The actor, who has also become an entrepreneur in the cannabis industry, will discuss his newest business endeavor: Houseplant, a privately financed initiative within the cannabis market.

Houseplant's Impact and Growth

Launched in 2021, Houseplant quickly garnered significant attention, and continues to stand out in the competitive cannabis landscape. The involvement of Seth Rogen is undoubtedly a key factor in maintaining the company’s visibility.

Rogen is a prominent figure in the entertainment industry and openly acknowledges his cannabis use – the plant frequently appears as a thematic element in his films. He is now extending his involvement by offering various cannabis strains and related lifestyle products.

Key Discussion Points

Houseplant has rapidly built a substantial customer base, prompting several important questions. We aim to explore the company’s future direction and its relationship with Canopy Growth, a major player in the cannabis sector.

Furthermore, we will analyze Houseplant’s effective use of social media, a crucial component of its success. What lessons can other cannabis businesses draw from their approach? The role of celebrity endorsements will also be examined.

Specifically, we will investigate how brands can secure high-profile spokespeople or investors, and what the associated financial implications might be.

A Significant Venture

Houseplant represents more than just a side project for co-founders Seth Rogen and Evan Goldberg. The company has the potential to become a leading force in the cannabis industry, and we are excited to host Seth on stage to share his insights and expertise.

Event Details and Registration

Registration for the virtual event is currently open, with a range of pass options available, including discounted rates for founders, students, and non-profit organizations. Early registration is encouraged, as prices will increase significantly after September 20. We look forward to welcoming you online.