Outplay Secures $2M Funding from Sequoia Capital India's Surge

Outplay Secures $2 Million in Seed Funding

Sales engagement platforms (SEP) are instrumental in helping sales teams streamline and monitor their daily activities. These platforms are designed to automate tasks associated with lead contact and deal progression.

Outplay, a SEP startup geared towards small and medium-sized businesses, recently announced a $2 million funding round led by Sequoia Capital India’s Surge program. This investment is intended to support early-stage startup growth.

Founding and Growth

Founded in January 2020 by Ram and Laxman Papineni, Outplay has rapidly expanded its client base to over 300 businesses.

Prior to establishing Outplay, the Papineni brothers were the creators of AppVirality, a referral marketing solution specifically for application developers.

Customer Base and Industries Served

According to Laxman, Outplay’s clientele spans diverse sectors. These include information technology, computer software, marketing, advertising, and recruitment.

The majority of Outplay’s customers are located in North America and Europe.

Multi-Channel Engagement and Integrations

Outplay is engineered for sales teams utilizing a variety of communication channels. This encompasses phone calls, text messaging, email, website live chats, and social media platforms such as LinkedIn and Twitter.

The platform seamlessly integrates with leading customer relationship management (CRM) systems like Salesforce and Pipedrive.

This integration provides sales professionals with an enhanced interface. It features productivity tools and automation capabilities designed to reduce time spent on administrative duties.

Automated Sequences and Analytics

Outplay enables the creation of automated sequences. These sequences deliver initial messages across multiple platforms.

Automatic follow-up messages are triggered if no response is received within a defined timeframe.

Furthermore, Outplay offers robust analytics. These analytics help sales teams evaluate the effectiveness of their sales campaigns.

Competitive Landscape

Key competitors in the SEP market include Outreach and SalesLoft, both of which have achieved unicorn status through recent funding.

Laxman emphasizes Outplay’s commitment to user-friendliness. Additional differentiators include broader CRM integrations and a dedicated customer support team.

Early Stage Event Information

Early Stage is a leading event focused on providing practical guidance for startup entrepreneurs and investors.

Attendees gain direct insights from successful founders and venture capitalists regarding business development, fundraising, and portfolio management.

The event covers all facets of company building, including fundraising strategies, recruitment processes, sales techniques, legal considerations, public relations, marketing, and brand development.

Each session incorporates audience participation, allowing for questions and discussions.