Samsung CES 2025: Watch the Press Conference Live

Samsung at CES 2025: A Focus on AI and Beyond

Samsung's press conferences at the Consumer Electronics Show (CES) are often unique in their approach. The company typically reserves major announcements regarding its consumer electronics, particularly its flagship smartphones like the anticipated Galaxy S25, for a later date in January.

Televisions, Appliances, and Emerging Technologies

CES 2025 will likely see Samsung continue its established pattern of showcasing advancements in TVs and appliances. Alongside these core products, the company often presents experimental concepts, such as consumer robots, whose eventual market release remains uncertain.

The overarching theme for Samsung’s presentation this year is “AI for All: Everyday, Everywhere.” The event commenced on January 6th at 2:00 PM Pacific Time / 5:00 PM Eastern Time.

The Prominence of Artificial Intelligence

Given the current technological landscape, it’s almost certain that AI will be a central topic at nearly every CES presentation. Any company neglecting to address artificial intelligence risks being overshadowed.

Reliable sources indicate that Samsung intends to heavily emphasize its advancements in AI-powered refrigerators during the event. This suggests a significant push towards integrating AI into everyday household appliances.

Where to Watch and Follow Coverage

The presentation is being broadcast live from Samsung’s newsroom. You can follow real-time updates and analysis through our live coverage.

Alternatively, a comprehensive overview of all CES 2025 streaming events can be found here.

• Key Focus: AI integration across product lines.
• Flagship Announcement: Galaxy S25 details expected later in January.
• Event Theme: “AI for All: Everyday, Everywhere”.