Salesforce's Kathy Baxter on AI at TC Sessions: SaaS

The Growing Influence of AI in SaaS Platforms

Over the past few years, the increasing adoption and advancement of Artificial Intelligence have prompted companies such as Salesforce to integrate it into their software offerings. This integration aims to enhance functionality and enable customers to operate with greater speed and efficiency.

Kathy Baxter to Speak at TechCrunch Sessions: SaaS

Kathy Baxter, who serves as the principal architect for ethical AI practice at Salesforce, will be a featured speaker at TechCrunch Sessions: SaaS on October 27th. Her presentation will focus on the significant impact of AI on the Software-as-a-Service (SaaS) landscape.

Ms. Baxter brings over two decades of experience as a software architect to her role. Prior to joining Salesforce in 2017, she spent more than ten years at Google fulfilling a comparable position.

Salesforce's Early Adoption of AI

Salesforce was among the first SaaS providers to embrace AI, unveiling its artificial intelligence tools – collectively known as Einstein – in 2016. It’s important to note that Einstein isn’t a standalone product.

Rather, it functions as a foundational platform component. Various Salesforce platform elements can leverage its capabilities to utilize different AI types, ultimately improving the user experience.

Practical Applications of AI within Salesforce

The integration of AI manifests in several ways. For example, it can provide customer service representatives on Service Cloud with pertinent information, streamlining call handling.

Sales Cloud users benefit from AI-driven insights that identify prospects with a high likelihood of closing deals. Similarly, Marketing Cloud leverages AI to determine the most effective times for email distribution.

Expansion and Industry-Wide Adoption

Salesforce initiated the development of its AI tooling with a team of 175 data scientists and has continually expanded upon this initial framework.

Numerous other companies, including both startups and established players like SAP, Oracle, and Microsoft, have followed suit, incorporating AI into their respective platforms. Consequently, AI is now a common feature in many SaaS services.

Discussion Focus: AI's Role and Implications

Baxter’s participation will center on a discussion of AI’s current role in software and its contribution to service operational improvements. The conversation will also address the implications of integrating AI into software services as it becomes a standard practice in SaaS development.

Additional Speakers at TechCrunch Sessions: SaaS

The conference agenda also includes presentations from Ali Ghodsi of Databricks, Daniel Dines of UiPath, and Abby Kearns of Puppet. Investors Casey Aylward and Sarah Guo will also be participating.

We anticipate a highly engaging and informative event.

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