purple iphone purple iphone purple iphone purple iphone purple iphone
Apple Introduces a New Purple Finish for iPhone 12 and iMac
As spring arrives, Apple is introducing vibrant new color options. The latest iMac models are now available in seven distinct shades, notably including a rich, deep purple.
Alongside this iMac refresh, Apple has also extended the purple hue to the iPhone 12 and iPhone 12 mini lineups. A preview unit of the purple iPhone 12 mini is currently under review.
First Impressions of the New Color
The new color is visually appealing, exhibiting a violet tone along the edges that transitions to a lilac shade on the rear surface.
This is a particularly striking color choice. It is arguably the most attractive finish released for the iPhone 12 series to date.
The introduction of this new purple shade suggests continued availability of the iPhone 12 mini for those who prefer a smaller form factor.
However, it’s also possible this release indicates that this iteration of the mini may be the sole version offered for the foreseeable future.
This could simply be a design choice, offering a fresh option for spring purchasers. Regardless, the phone’s aesthetic aligns with the current “millennial purple” (or lilac) trend prevalent in both design and fashion.
Apple’s team responsible for color selection consistently demonstrates an awareness of current trends, and this release is no exception.
Accessories
A complementary purple silicone case has also been released by Apple, designed to perfectly match the new iPhone finish.
Further Information
For a comprehensive assessment of the iPhone 12 mini’s capabilities, please refer to our detailed review published late last year.
Below are several images showcasing the purple iPhone 12 mini.
Matthew Panzarino
Matthew Panzarino: A Profile of a Tech Media Leader
For ten years, Matthew Panzarino held the position of Editor-in-Chief at TechCrunch. His extensive experience in tech journalism has established him as a prominent figure in the industry.
Early Career and Founding Ventures
Prior to his role at TechCrunch, Panzarino contributed to The Next Web as both News Editor and Managing Editor. He also demonstrated entrepreneurial spirit by establishing photography-focused businesses and a dedicated news blog centered on the Apple environment.
Areas of Expertise
Panzarino’s reporting and editorial work encompasses a wide spectrum of technological advancements. He is particularly known for his coverage of Apple, Disney, robotics, and fashion.
Beyond these core areas, his expertise extends to a diverse array of startups operating within fields such as robotics, computer vision, AI, VR, and AR.
Financial Disclosures
It is publicly disclosed that Matthew Panzarino holds investments in Exchange Traded Funds (ETFs), ETH, and a variety of NFTs.
Contact Information
Individuals wishing to contact Matthew Panzarino can reach him via email at matthew@techcrunch.com.
His PGP key is also available for secure communication at https://keybase.io/panzer.