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Apple Introduces a New Purple Finish for iPhone 12 and iMac

As spring arrives, Apple is introducing vibrant new color options. The latest iMac models are now available in seven distinct shades, notably including a rich, deep purple.

Alongside this iMac refresh, Apple has also extended the purple hue to the iPhone 12 and iPhone 12 mini lineups. A preview unit of the purple iPhone 12 mini is currently under review.

First Impressions of the New Color

The new color is visually appealing, exhibiting a violet tone along the edges that transitions to a lilac shade on the rear surface.

This is a particularly striking color choice. It is arguably the most attractive finish released for the iPhone 12 series to date.

The introduction of this new purple shade suggests continued availability of the iPhone 12 mini for those who prefer a smaller form factor.

However, it’s also possible this release indicates that this iteration of the mini may be the sole version offered for the foreseeable future.

This could simply be a design choice, offering a fresh option for spring purchasers. Regardless, the phone’s aesthetic aligns with the current “millennial purple” (or lilac) trend prevalent in both design and fashion.

Apple’s team responsible for color selection consistently demonstrates an awareness of current trends, and this release is no exception.