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PUPs Explained: Understanding Potentially Unwanted Programs

November 4, 2015
PUPs Explained: Understanding Potentially Unwanted Programs

Understanding Potentially Unwanted Programs (PUPs)

Antimalware software, such as Malwarebytes, frequently displays alerts when it identifies "potentially unwanted programs" that users may choose to eliminate.

These programs are known by a variety of terms, including "adware" and "crapware."

While generally undesirable on a computer system, PUPs are classified separately from traditional malware due to legal considerations.

The Difference Between Malware and PUPs

Malware is defined as malicious software that gains access to a computer system without the user’s consent.

Conversely, "potentially unwanted programs" are often distributed alongside other software installations.

Users typically agree to the installation of these programs by accepting an End User License Agreement (EULA), even if they don't read it carefully.

Legal Distinctions

Developers of PUPs can legally contend that their software does not qualify as malware.

This is because users technically consented to the installation, even if they were unaware of the program’s full functionality or potential drawbacks.

Therefore, antimalware programs categorize them as "potentially unwanted" rather than outright malicious.

It's important to note that while not strictly malware, PUPs can still negatively impact system performance and user privacy.

Understanding Potentially Unwanted Programs (PUPs)

Related: Safeguarding Your Windows PC From Junkware: 5 Protective Measures

The term "potentially unwanted program" is somewhat misleading. A more accurate description would be "almost certainly unwanted programs." Often, individuals who find these programs installed haven't fully grasped their functionality or impact on their system.

These applications generally offer no genuine benefit to the user. For instance, browser toolbars that introduce clutter, monitor online activity, and display unwanted ads fall into this category. A cryptocurrency-mining program, such as one previously bundled with uTorrent, also qualifies as a PUP.

It’s important to recognize that these programs contribute nothing positive to your computing experience. They can lead to system slowdowns, tracking of your data, system clutter, and the display of intrusive advertisements.

The defining characteristic lies in the method of arrival. While "malware" is installed without explicit consent, "potentially unwanted programs" are typically installed after a user unknowingly agrees to their installation through a deceptive End User License Agreement (EULA).

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The Distinction Between PUPs and Malware

Potentially Unwanted Programs (PUPs) occupy a gray area in computer security. It's a well-documented fact that numerous freeware download platforms include these programs – even established sites like SourceForge participate in this practice. Increasingly, Mac freeware distribution channels are also bundling PUPs.

The financial incentives behind this practice are substantial. However, it’s crucial to understand that installing these programs doesn’t constitute a forced infection. Users typically consent, albeit often unknowingly, through accepting terms and conditions.

This bundling is entirely within legal boundaries. Categorizing these applications as outright malware could expose companies to legal challenges. This concern appears widespread throughout the software industry.

Antivirus vendors, such as Avira, have faced litigation simply for identifying certain software as "potentially unwanted." While Avira prevailed in that specific case, a stronger claim of "malware" classification could have resulted in a different outcome.

Therefore, antimalware developers often utilize the "potentially unwanted program" designation as a protective measure against legal repercussions. This allows them to flag software that many users would prefer to avoid.

The decision to detect and flag PUPs rests with each individual security application. Some antivirus solutions prioritize the detection of traditional malware, while others, like Malwarebytes, place a greater emphasis on identifying and removing PUPs.

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Understanding the Actions of Potentially Unwanted Programs (PUPs)

What characteristics define a program as a PUP? Malwarebytes identifies specific actions that lead to software being categorized as potentially unwanted. These include behaviors that negatively impact the user experience.

Actions such as intrusive advertising, interference with browsing, and unwanted browser modifications are key indicators.

Specific PUP Behaviors

  • Displaying obstructive advertisements.
  • Generating pop-up or pop-under windows.
  • Hijacking search engine settings.
  • Altering the user's home page.
  • Installing toolbars lacking user benefit.
  • Redirecting users to competitor websites.
  • Modifying search results.
  • Replacing advertisements on visited webpages.

Although these practices may not always be illegal, they represent undesirable elements that most users prefer to avoid on their systems.

These actions collectively contribute to a degraded computing experience, prompting classification as a PUP.

Is Removal of that PUP Advisable?

The presence of a potentially unwanted program on your system is generally undesirable – its removal is recommended. Should you be interested in learning more, a web search utilizing the detected PUP’s name will yield further details.

The term "potentially unwanted program" is commonly employed by antimalware software in this manner. However, certain antimalware solutions may occasionally classify specific system and security-focused tools as PUPs, particularly when serving enterprise clients.

Consider, for instance, a utility designed to locate and showcase the product keys for software installed on your computer. This could be flagged as a "PUP" to allow larger organizations to restrict employee use of such applications on company devices.

Similarly, a program facilitating remote desktop access via VNC might also be categorized as a "potentially unwanted program."

Understanding PUP Classifications

These classifications aren't always indicative of malicious intent. Often, they relate to software that may be considered intrusive or unnecessary by system administrators.

The categorization helps organizations enforce software policies and maintain a secure computing environment.

  • Intrusive Behavior: Some PUPs may exhibit behaviors like unwanted browser extensions or altered search settings.
  • Policy Enforcement: Businesses use PUP detection to control which applications are permitted on their networks.
  • Security Concerns: While not always malicious, PUPs can sometimes introduce vulnerabilities.

Therefore, while a PUP isn't necessarily a virus, its removal is often a prudent security measure.

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