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Scott Galloway Raises $30M for Manager Upskilling School

March 11, 2021
Scott Galloway Raises $30M for Manager Upskilling School

Section4 Secures $30 Million Series A Funding for Business Upskilling

Scott Galloway, a professor at New York University, a published author, and a successful tech entrepreneur, has announced a $30 million Series A investment for his latest venture, Section4. This brings the company’s total funding to $37 million.

Addressing the Need for Continuous Skill Development

Section4 is founded on the premise that a significant number of professionals require ongoing development to maintain their competitiveness in the job market. However, traditional graduate programs are often inaccessible or unappealing due to their cost and time commitment.

The company proposes that shorter, more affordable learning “sprints”—typically lasting two to three weeks and led by distinguished professors from leading universities—offer a viable alternative.

Early Traction and Investor Confidence

While the success of this approach is still being evaluated, Section4 reports promising initial results. The company states it has already served over 10,000 students from numerous countries.

This new funding round was spearheaded by General Catalyst, with additional participation from Learn Capital and GSV Ventures, demonstrating strong investor belief in Section4’s potential.

Insights from Scott Galloway on Section4’s Vision

A recent conversation with Galloway revealed details about the company’s target audience, the geographic distribution of its students, and the reactions from universities regarding professor involvement.

The Genesis of Section4

TC: What motivated the creation of this company?

SG: My own transformative experience with graduate education, coupled with my passion for teaching, led us to identify an opportunity. The pandemic and evolving learning preferences created a landscape where an online educational model could deliver 50% to 70% of the value of an elite MBA elective at a fraction of the cost and with significantly reduced friction.

Positioning Within the Executive Education Landscape

TC: Does Section4 compete with executive MBA programs?

SG: We don’t directly compete with executive MBAs, as they still provide a valuable certification. Instead, we are more competitive with traditional executive education programs—those that bring groups of executives together for short, intensive sessions. These programs are often expensive and can be restrictive in terms of participation.

We aim to make high-quality business education accessible to a wider audience, allowing companies to upskill a larger number of employees.

Customer Base: Companies and Individuals

TC: Who is Section4’s primary customer?

SG: We serve both individual learners and corporate clients. Individuals initially sign up for courses at a cost of $700-$800, compared to the $7,000+ price tag of a typical elective at a top business school.

We anticipate that companies will increasingly purchase seats or memberships to provide learning opportunities for their employees.

Growth and Completion Rates

TC: When did Section4 begin offering its courses, and how many students have been served?

SG: We launched in March of last year. Our initial course attracted 300 participants, while our most recent offering enrolled 1,500 students, indicating strong scalability.

A key differentiator is our high completion rate—over 70%. We achieve this by blending synchronous and asynchronous learning methods, incorporating project work, live sessions with professors, and one-on-one support from teaching assistants to ensure accountability and engagement.

University Perspectives on Professor Participation

TC: How do universities respond to their professors’ involvement with Section4?

SG: Reactions vary. Some universities have requested faculty to refrain from participating in external ventures like this, while others are supportive. Interestingly, some students who have taken our courses have expressed increased interest in pursuing full-time MBA programs, recognizing the value of business education.

Professor Compensation Model

TC: What is the economic arrangement with the professors who teach on Section4?

SG: While I cannot disclose the specific financial details, we prioritize attracting and retaining top faculty. Our goal is to offer the highest compensation per teaching hour. With a course of 800 students each paying $800, the potential revenue is substantial, allowing for significant professor compensation.

Student Demographics and Industry Representation

TC: What industries are represented among Section4’s students?

SG: We have students from 50 of the Fortune 100 companies, spanning diverse sectors including pharmaceuticals, agriculture, technology, and energy. We see a slight overrepresentation from the tech industry, likely due to my personal brand recognition and the availability of tuition reimbursement programs.

We also serve a growing number of mid-sized companies—those with 10 to 500 employees—where directors seek to enhance their skills without pursuing a full-time MBA.

International Reach and Accessibility

TC: What percentage of Section4’s students are located outside the U.S.?

SG: Approximately 30% of our students are international, representing every continent.

We are committed to accessibility and reserve at least 10% of our class seats for scholarships. Our scholarship process is straightforward, and we prioritize applicants from countries where $800 represents a significant financial burden.

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