productivity startup time is ltd. raises $5.6m to be the ‘google analytics for company time’

Time is Ltd. Secures $5.6 Million to Revolutionize Productivity Analytics

Time is Ltd., a new productivity analytics startup, aims to provide companies with a comprehensive understanding of how employee time is utilized. The company envisions itself as the Google Analytics equivalent for internal company time, or potentially a corporate version of Apple Screen Time.

New Funding and Key Appointments

The startup has recently closed a $5.6 million late-seed funding round. This investment was spearheaded by Mike Chalfen of Chalfen Ventures, with additional participation from Illuminate Financial Management and existing investor Accel.

Further contributions to the round came from Acequia Capital and Paul Sallaberry, the former chairman of Seal Software. Clark Golestani, a former board member of Seal Software, also participated in this funding initiative.

Notably, Ulf Zetterberg, the founder and previous CEO of Seal Software, is joining Time is Ltd. as president and co-founder.

A Serial Entrepreneur's Latest Venture

This venture represents the latest undertaking for serial entrepreneur Jan Rezab, who is widely recognized as the founder of SocialBakers, a company acquired last year.

Addressing Modern Workplace Inefficiencies

Many are familiar with the challenges of unproductive meetings, constant notifications, and the overwhelming volume of emails. Time is Ltd. intends to tackle these issues by integrating with popular platforms.

The company plans to gather insights from data platforms including Microsoft 365, Google Workspace, Zoom, Webex, MS Teams, and Slack. This data will then be used to help managers reassess how they measure productivity, engagement, and collaboration.

Data-Driven Insights into Workplace Behavior

Time is Ltd. has reportedly compiled a catalog of 400 indicators that companies can utilize. A test conducted by The Wall Street Journal revealed that the average response time on Slack was 16.3 minutes, significantly faster than the 72-minute average for email responses.

Industry Perspectives on the Platform

Mike Chalfen stated: “Measuring hybrid and distributed work patterns is critical for every business. Time Is Ltd.’s platform makes such measurement easily available and actionable for so many different types of organizations that I believe it could make work better for every business in the world.”

Jan Rezab added: “The opportunity to analyze these kinds of collaboration and communication data in a privacy-compliant way alongside existing business metrics is the future of understanding the heartbeat of every company — I believe in 10 years time we will be looking at how we could have ignored insights from these platforms.”

Tomas Cupr, founder and Group CEO of Rohlik Group, a leading European e-grocery provider, commented: “Alongside our traditional BI approaches using performance data, we use Time is Ltd. to help improve the way we collaborate in our teams and improve the way we work both internally and with our vendors — data that Time is Ltd. provides is a must-have for business leaders.”