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The Evolving Cannabis Landscape

This discussion was initially captured on September 20, 2021. A notable shift is occurring in societal perceptions, as alcohol remains readily available in grocery stores while cannabis was historically labeled a gateway drug.

However, this paradigm is undergoing a significant transformation. The legal cannabis market is projected to exceed $13 billion in value during 2021, attracting substantial interest from established corporations in the food and pharmaceutical sectors.

Seth Rogen and the Houseplant Venture

Insights are provided by actor and comedian Seth Rogen, renowned for his enthusiasm regarding cannabis. He details the origins of his company, Houseplant, and the motivations behind its creation.

Rogen is accompanied by Haneen Davies, Houseplant’s chief commercial officer, and Michael Mohr, the company’s co-founder and CEO.

The conversation explores the burgeoning opportunities within the legalized cannabis industry and the strategic positioning of Houseplant to capitalize on this growth.

Key discussion points will likely include the challenges and triumphs of building a brand in a newly regulated market, as well as the future outlook for cannabis consumption and commercialization.