Pentagram Types: Discover Your Alignment

The Psychological Impact of Typography
To what extent does typeface influence perception? Can a font like Gotham evoke different associations than, for example, Gilli Sans? What specific characteristics differentiate them, and how are these linked to our understanding?
Pentagram offers an engaging, video-driven tool designed to explore these questions. It aims to determine "What Type Are You?" by assessing various personality traits and ultimately providing a font recommendation.
Exploring Personality Through Typefaces
Participate in the assessment to discover whether your assigned typeface aligns with your perceived personality. The tool’s foundation lies in seven years of academic investigation, and while the findings occasionally spark debate, they are generally considered to be remarkably accurate.
The experience is enhanced by an appealing musical score and a featured character within the video presentation. Following the assessment, detailed information about other typefaces is available, alongside data illustrating the popularity of your identified type.

Key Features of the Pentagram Tool
The Pentagram tool provides several key functionalities:
- Discover your corresponding typeface.
- Engage with an enjoyable, video-based assessment.
- Explore popular typefaces and access in-depth information about each.
- The tool requires no user registration.
You can access Pentagram’s “What Type Are You?” tool at www.pentagram.com/what-type-are-you.
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