Ordr Raises $12M to Simplify POS for Bars & Restaurants

Ordr Secures €10 Million in Series A Funding

Ordr, a platform facilitating order and payment processing for the hospitality sector, has successfully closed a €10 million (approximately $12 million) Series A funding round.

The investment was led by Idekapital and OpenOcean, signifying strong confidence in the company’s growth potential.

Expansion Following Successful Launch

Initially established in Norway in 2020, Ordr has rapidly gained traction within the industry.

Currently, notable clients include IKEA, Nordic Choice, REKOM, and Color Line.

The company is now strategically expanding its operations into Sweden, Finland, Denmark, and the United Kingdom.

Competitive Landscape

Ordr operates within a competitive market, with key rivals including FlipDish, Onvi.com, and WeOrder.

Platform Features and Benefits

Ordr provides a comprehensive platform encompassing digital menus, streamlined order placement, and secure payment processing.

The company asserts that its solutions contribute to increased sales and a reduction in wait times for customers at bars and restaurants.

Virtual POS System

A core component of Ordr’s offering is its branded mobile solution, functioning as a “virtual Point of Sale” (POS).

This system effectively replaces traditional POS systems in restaurants and hotels, enabling efficient order taking and payment processing.

Waitstaff can utilize the solution directly, and importantly, customers are not required to download a separate application.

Furthermore, hotels and pubs can forge partnerships with local restaurants, offering their menus directly to guests on-site.

Founder’s Vision

Edwin Fjeldtvedt, Founder and CEO of Ordr, stated: “We’ve developed the next generation cash register system, moving away from expensive and restrictive traditional POS systems.”

He emphasized the creation of a new customer experience, prioritizing guest needs and preferences.

Fjeldtvedt also noted that the platform experienced significant adoption during the pandemic, driven by the need for enhanced infection control measures within the hospitality industry.