DIY Home Renovations Made Accessible with Outfit

Undertaking home renovations independently can often prove more economical than engaging a professional contractor. However, many homeowners are unsure of how to initiate such projects. Ian Janicki, founder and CEO of the DIY home renovation startup Outfit, has consistently aimed to broaden access to architecture and design.

He explained to TechCrunch that he identified an opportunity to utilize his practical skills to develop a scalable product.

The Outfit Process

Individuals interested in utilizing Outfit begin by submitting details regarding their renovation space. This includes dimensions, photographs, and a specified maximum budget.

Outfit then provides a comprehensive overview, detailing the anticipated project costs, the skill level required for completion, and a complete list of necessary tasks.

Janicki emphasized the importance of transparency, ensuring customers fully understand the time commitment involved.

Upon deciding to proceed, customers receive all required tools and materials directly from Outfit.

The Outfit app delivers a step-by-step guide to facilitate project completion. Support is readily available through in-app chat with Janicki or another member of the Outfit team should any challenges arise.

Outfit has already served a select group of pilot customers, with some projects finished and others currently in progress.

A Growing Market

Janicki noted the increasing trend of millennials entering the housing market, a trend accelerated by the rise of remote work and the COVID-19 pandemic.

“They represent the ‘Ikea generation,’ comfortable with assembly and accustomed to digital experiences, and are now seeking similar digital solutions,” he stated.

Project costs have varied from $1,000 to $15,000, contingent upon the project’s scope and the size of the space. A rendered “after” image, as an example, would likely cost around $9,000.

Outfit’s pricing structure involves charging customers the actual cost of materials – including items like power drills, wrenches, cabinets, and tiles – plus a percentage-based surcharge.

Future Plans and Competitive Landscape

Looking ahead, Outfit plans to offer tool rentals, though Janicki prioritized streamlining operations in the initial phase.

He acknowledged the complexities of reverse logistics, opting for a phased approach.

While several home improvement startups exist, such as Eano and Renno, Janicki believes Outfit currently occupies a unique position.

He recognizes that some individuals are capable of independently sourcing materials and following online tutorials, while others prefer to hire professionals.

Outfit aims to bridge this gap, offering a “DIY plus” solution.

“The ability to be handy is a valuable skill, and we aim to empower individuals to enhance their capabilities,” Janicki said. “The sense of accomplishment derived from completing a project oneself is incredibly rewarding.”

Outfit is currently accessible nationwide.

The company has received support from Y Combinator and has previously secured $700,000 in funding from investors including GitHub CEO Nat Friedman, B Capital Group’s Crissy Costa, and Gumroad CEO Sahil Lavingia, among others.