OpenAI Removes Jony Ive Deal Promotion After Court Order

OpenAI Removes Promotional Video Featuring Jony Ive

A video showcasing the collaboration between OpenAI CEO Sam Altman and renowned Apple designer Jony Ive has been removed from OpenAI’s website and YouTube channel.

The video also highlighted OpenAI’s $6.5 billion agreement to acquire Ive and Altman’s device-focused startup, io.

Trademark Dispute, Not Deal Trouble

Concerns arose that the video’s removal might indicate issues with the acquisition or Ive’s anticipated role in leading design initiatives at OpenAI.

However, Bloomberg’s Mark Gurman reported that the deal remains on course and has not been jeopardized.

The removal was prompted by a court order related to a dispute over the “io” name.

Court Order Forces Content Removal

OpenAI confirmed the situation, stating that the page was taken down due to a trademark complaint filed by iyO.

The company clarified that it disagrees with the complaint and is currently evaluating its legal options.

OpenAI emphasized that this legal matter does not impact the ongoing acquisition of io.

iyO’s Background and Legal Action

iyO originated from Alphabet’s X, the company’s research and development division.

Their initial product is a pair of earbuds utilizing generative AI technology.

A previous report from Bloomberg Law detailed that iyO initiated a trademark lawsuit against OpenAI.

The judge presiding over the case indicated a willingness to consider iyO’s argument that OpenAI’s promotional video could potentially cause consumer confusion.

Video Availability on X

Currently, the video is still accessible for viewing on the social media platform X.

This article has been updated to include a statement from OpenAI.