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GPT-3 Hype: Is It Justified?

March 17, 2021
GPT-3 Hype: Is It Justified?

AI-Powered Writing Tools and GPT-3 Technology

TechCrunch recently reported on a new funding round for Copy.ai, a company leveraging GPT-3 to assist businesses with their content creation needs.

GPT-3, which stands for Generative Pre-trained Transformer 3, is an artificial intelligence developed by OpenAI.

It functions by receiving text input from a user and then generating extended content based on that initial prompt.

Exploring the Potential of Automated Writing

Following the coverage of Copy.ai’s funding, I became particularly interested in the possibilities of AI-driven writing.

My curiosity regarding automated writing has always outweighed any apprehension.

During a TechCrunch interview, the Copy.ai team shared their favorable experiences with the GPT-3 writing tool, which further sparked my interest.

Hands-on Experience with Headlime

Driven by this newfound curiosity, I experimented with Headlime, a competitor to Copy.ai, this morning.

I was genuinely astonished by the advancements achieved through the application of GPT-3 technology.

While GPT-3 is capable of expanding upon provided prompts, its capabilities extend far beyond simple word addition.

Beyond Prompt Completion: Conceptual Integration

Headlime, powered by GPT-3, not only produced reasonably well-written content but also incorporated ideas related to my usual reporting areas.

Notably, these concepts were present in my thinking but were not explicitly included in the prompts I supplied.

A First-Time User Experience

The best way to illustrate this is to demonstrate my initial experience with Headlime, without any assistance.

Initially, Headlime presented me with a language selection option and a request for a description of the content I intended to create.

To test the system, I provided a brief overview of an article I needed to write, referencing current market trends:

A First Encounter with AI-Powered Content Creation

Initially, I mused, this will surely demonstrate its limitations and allow me, a human with a brain composed of organic matter and bone, to feel intellectually superior to the computer program. Upon initiating the process, it became apparent that a minimum of 500 characters was required, prompting a brief period of rambling to fulfill the length constraint.

Headline Generation

The subsequent step involved the presentation of potential headlines for the article. Remarkably, these suggestions were quite compelling and well-formulated.

My initial impression was one of growing admiration for the system’s capabilities.

Automated Introduction Generation

Selecting my preferred headline, the process moved on to generating an introductory paragraph. This phase required only a single click to initiate.

These options were, indeed, quite satisfactory.

The system’s ability to generate diverse and structurally distinct options, even based on limited initial input, was particularly impressive. I began to consider providing GPT-3 with a more substantial starting point to fully leverage its potential.

Content Completion

After selecting an introductory paragraph, I was presented with a content management system where the chosen elements were integrated. The system then prompted me to contribute further writing.

However, the system offered to generate content automatically, a proposition I accepted despite my unfamiliarity with the concept of “credits” and their associated cost.

The resulting text demonstrated an impressive ability to continue my train of thought, even accounting for stylistic choices like the use of em dashes. It seamlessly connected to the preceding content, discussing the impact of rising interest rates on investment strategies.

This experience was genuinely surprising. It represents a significant advancement in artificial intelligence and has the potential to revolutionize content creation. Further exploration of this technology is warranted.

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