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Is Netflix Stopping Video Piracy? An Opinion

January 27, 2012
Is Netflix Stopping Video Piracy? An Opinion

Is Netflix the Answer to Video Piracy?

Netflix debuted in the UK not long ago, and a comprehensive evaluation of the platform was previously provided. It presents a cost-effective method for accessing high-definition films and television programs on demand, directly within your home or on mobile devices.

The central inquiry now becomes: can Netflix definitively resolve the issue of video piracy?

A Generation Accustomed to Instant Gratification

Contemporary generations have been raised with the expectation of immediate access to content. However, the entertainment industry has largely failed to meet this demand.

There's a demonstrable disconnect; the industry has been hesitant to embrace emerging technologies, preferring to maintain the status quo.

Consequently, individuals have increasingly resorted to torrents and other forms of piracy.

This isn't necessarily driven by a desire to defraud content creators, but rather by the prohibitive costs and inconveniences associated with traditional media.

The Drawbacks of Traditional Media

DVDs are often expensive and represent an outdated format.

Cinema visits can be costly and offer a less-than-ideal viewing experience.

Cable television is frequently overpriced and lacks the flexibility desired by modern consumers.

Above all, the speed of access to content through these channels is often unacceptably slow.

Consider this: a vast selection of films is readily available on platforms like The Pirate Bay, accessible at any time, with downloads completed within approximately thirty minutes.

netflix-solution-video-piracy-opinion-1.jpgWhy Netflix Presents a Viable Solution

The question then arises: what leads to the belief that Netflix represents the definitive solution to widespread video piracy?

The service offers a compelling alternative by providing convenient, affordable, and legal access to a substantial library of content.

By addressing the core issues that drive individuals towards piracy – cost, convenience, and speed – Netflix has positioned itself as a powerful force in combating illegal downloads.

Affordable Entertainment Costs

The importance of sensible pricing should not be overlooked. Traditional methods of accessing media, such as physical discs and current streaming platforms, often come with a hefty price tag.

Consider the expense of a single rental from services like the former Zune marketplace or UK cable on-demand – often requiring an additional television subscription – which typically ranged from £3 to £5 ($4.60 to $7.70). A cinema visit costs around £8 ($12.40), before factoring in the £7 ($10.80) for popcorn.

Even then, a satisfying experience isn't assured; the film itself might be disappointing. The notion of purchasing a DVD or Blu-Ray for £10-£30, without prior knowledge of the content, seems increasingly impractical.

This lack of value is a growing concern for consumers. Individuals desire to support the film industry, but not at the expense of their financial stability.

Netflix offers a compelling alternative. Rather than a pay-per-view model, it provides access to a vast library of content through a single, reasonably priced monthly subscription. This represents a more sensible approach to entertainment consumption.

This subscription-based system is a more equitable and accessible way to enjoy films and television shows. It fundamentally changes how entertainment is delivered and consumed.

The Decline of Traditional Television

The transition to digital television is largely complete in the UK, with analogue signals scheduled for discontinuation starting this April. Despite the expanded channel capacity—a total of 50—offered by digital broadcasting, truly novel content remains surprisingly scarce.

A significant portion of these channels are dedicated to less substantive programming. Ten channels feature adult video chat, ten are devoted to shopping, and ten consist of program repeats. Furthermore, another ten channels simply offer time-shifted broadcasts, re-airing existing content one hour later.

Limited Quality Content

While broadcasters like the BBC and Channel 4 occasionally present worthwhile programs, access to popular US shows typically requires expensive subscriptions to Sky or cable television.

Recently, the prospect of subscribing to Sky TV was considered, but the cost of £20 per month (approximately $31) for acceptable viewing proved prohibitive. This price only grants access to a limited selection of desired channels amidst a vast array of unwanted content.

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Additional costs quickly accumulate. Access to channels like Discovery requires the "Entertainment Extra" package, costing an additional £5. High-definition quality incurs yet another fee of £10.

This represents a clear failure of the television industry to adapt to contemporary consumer preferences. Viewers are not seeking an overwhelming number of channels; they desire access to a select few. Similarly, they do not require entire albums, but rather specific tracks.

The Apple Model and On-Demand Viewing

Apple recognized this shift with the iTunes Store, fundamentally altering the music industry's trajectory. The ability to purchase individual songs revitalized a struggling market.

Even with expanded television services, viewers are constrained by rigid broadcast schedules or forced to invest in costly digital video recorders (DVRs) to record programs for later viewing. This inflexibility is frustrating.

Frankly, the current system is unsustainable. This explains the anticipated success of Netflix. While Netflix’s business model differs from Sky’s—particularly regarding live sports coverage—it provides a compelling alternative to video piracy, surpassing traditional broadcast television in convenience and value.

Why Netflix is Winning

  • Cost-Effectiveness: Netflix offers a more affordable subscription compared to the escalating costs of cable and satellite TV.
  • On-Demand Access: Viewers can watch content at their convenience, eliminating the constraints of broadcast schedules.
  • Content Variety: Netflix provides a diverse library of shows and movies, catering to a wide range of interests.

Ease of Access

The process of signing up for Netflix was remarkably simple, requiring only a couple of clicks and utilizing Paypal for payment. Its accessibility extends to a wide range of devices, including standard web browsers. This provides immediate access to content, proving even more user-friendly than traditional file-sharing methods.

Unlike broadcast television recordings or individual pay-per-view purchases, Netflix isn't restricted to specific devices. Users can seamlessly resume viewing content on any connected device, such as an iPad, exactly where they paused.

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The Value of Customization

Beyond competitive pricing and ease of access, Netflix delivers a unique benefit that sets it apart from unauthorized content sources. Traditional movie theaters are unable to offer tailored recommendations based on individual tastes. Similarly, conventional television broadcasting lacks the capacity to suggest programming, such as a BBC science documentary, based on a viewer’s established viewing history.

Conversely, Netflix not only curates a selection of popular films it anticipates you will enjoy, but also leverages your ratings of previously watched content. This data is then utilized to generate further personalized lists, like "Wacky Underdog Comedies". This approach effectively revitalizes older titles, presenting them as fresh discoveries – and it proves remarkably effective!

Historically, those engaging in piracy have enjoyed a superior experience compared to legitimate consumers. We were often subjected to streams with restrictive DRM, diminished quality, and inflated prices, while pirates benefited from free access and superior quality, including subtitles. It is my firm conviction that Netflix has fundamentally altered this dynamic.

The current offerings represent a peak in terms of value and convenience. This is the opportune moment to support legitimate content distribution. Consider subscribing to Netflix and ceasing the practice of piracy immediately.

We are interested in your perspective. Has Netflix influenced your decision to abandon movie piracy? Please share your thoughts and experiences in the comments section below.

Image Credit : xkcd

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