Netflix Tudum: Global Fan Event Date Announced
Netflix Announces Global Fan Event: Tudum
Netflix has revealed plans for Tudum, a worldwide virtual fan event scheduled for September 25th. This event is designed to present exclusive updates and initial glimpses into the streaming service’s original programming.
The Significance of the Name "Tudum"
The event’s name, Tudum, is derived from the distinctive sound heard when a user initiates playback on Netflix. Over 70 Netflix series, films, and specials will be represented, featuring appearances by prominent stars and creators.
Netflix's Objectives for the Event
A Netflix spokesperson communicated to TechCrunch via email that the primary aim of this inaugural global Tudum event is to both entertain and acknowledge the dedication of Netflix viewers globally.
Featured Shows and Films
The event’s format will include engaging panels and discussions with the talent behind some of Netflix’s most successful shows. Among these are “Stranger Things,” “Emily in Paris,” “The Witcher,” “The Crown,” “Cobra Kai,” and “Bridgerton.”
Popular films will also be highlighted, such as “Red Notice,” “Don’t Look Up,” “Extraction,” “The Harder They Fall,” “The Old Guard,” and others.
The Rise of Virtual Fan Events
Netflix is joining a growing trend of major companies hosting virtual events, a shift accelerated by the COVID-19 pandemic and the increasing popularity of livestreamed content.
Disney+, for example, previously celebrated National Streaming Day with a dedicated virtual event. These events are evolving into a primary method for companies to showcase original content, replacing traditional in-person fan conventions.
A New Strategy for Content Promotion
With Tudum and initiatives like Geeked Week, Netflix is decreasing its reliance on external platforms and conventions to promote its original series and movies. The company is now capable of hosting its own promotional events directly.
Tudum also appears to be a strategic effort by Netflix to attract new subscribers by promoting both returning favorites and upcoming releases.
Event Details and Broadcast Information
The three-hour Tudum livestream will commence at 12 p.m. EDT/9 a.m. PDT on Saturday, September 25th. Viewers can access the event through YouTube, Facebook, and Twitch.
Prior to the main event, Netflix will host pre-shows at 8 a.m. EDT/5 a.m. PDT, focusing on its Korean and Indian original series and films, as well as its anime offerings.
Recent Platform Enhancements
This announcement follows a year of expansion and feature additions for the Netflix platform. Recent launches include a “Play Something” shuffle feature, a dedicated section for tracking upcoming releases, and a “Downloads For You” function that automatically downloads suggested content.
Looking ahead, Netflix intends to expand into gaming, beginning with mobile platforms, and plans to integrate spatial audio into its iPhone and iPad applications.
