Squid Game Viewership: 142 Million Households Tuned In

Netflix's 'Squid Game' Achieves Record Viewership

Recent disclosures to shareholders, as reported by Bloomberg, offer further insight into the phenomenal success of Netflix’s Squid Game during the third quarter. Approximately 142 million households globally engaged with the Korean drama, which centers on financially struggling participants competing in a fatal competition for a substantial monetary reward.

Global Impact and Consumer Products

The series rapidly ascended to the top of Netflix’s charts in 94 nations, including the United States, effectively capturing the prevailing “cultural zeitgeist,” according to Netflix’s own data. Responding to the significant public interest, Netflix has confirmed the development of Squid Game-themed consumer products that will soon be available in retail stores.

Internal Metrics Reveal Efficiency

Documents acquired by Bloomberg detail Netflix’s internal scoring system for “impact value” and “efficiency.” These documents provide a rare look into the metrics the company utilizes to assess the performance of its content. Squid Game distinguished itself by generating an impact value of $891.1 million.

This impact value represents approximately 41.7 times its production budget of $21.4 million, demonstrating a remarkable efficiency score. Netflix has historically maintained a degree of secrecy regarding these performance indicators.

Subscriber Growth Boosted by 'Squid Game'

Netflix reported its strongest subscriber growth of the year, partially attributable to the widespread popularity of Squid Game. Chief Financial Officer Spencer Neumann stated on the earnings call that growth accelerated throughout the quarter.

The streaming service added 4.38 million subscribers during the third quarter, primarily in Asia and Europe. Furthermore, Netflix anticipates gaining an additional 8.5 million subscribers in the final quarter of 2021.