We're pleased to present another installment of Mixtape. Joining us this week is Marah Lidey, the co-founder and co-CEO of Shine, to discuss topics including mental wellbeing, venture funding, building a diverse investment portfolio, and the importance of connecting with fellow entrepreneurs navigating similar challenges.

While the events of 2020 understandably prompted many to prioritize mental health, it’s crucial to understand that mental wellbeing isn’t situational. It’s a fundamental aspect of overall health for all individuals, consistently, regardless of external circumstances.

Prioritizing mental health doesn’t necessarily require regular therapy sessions. Simple practices like a five-minute stretch upon waking or during breaks from work, quiet moments with your eyes closed, or meaningful conversations with friends can be beneficial. Of course, seeking professional therapy is also a valid and helpful option – do what feels right for you.

Lidey explains that Shine is dedicated to making wellness resources readily available, a goal that is increasingly vital.

“From the beginning, our aim has been to simplify and broaden access to mental and emotional health support, making it more inclusive and representative than ever before,” Lidey shares, describing the core principle behind Shine, developed with her co-founder Naomi Hirabayashi.

The company’s commitment to inclusivity distinguishes it within the competitive wellness app market. Lidey recounts that she and Hirabayashi first met a decade ago while working at a nonprofit organization in New York. They quickly connected over their shared experience of feeling marginalized and the need to conceal aspects of their multifaceted identities.

“When I moved to New York and secured a promising position, I found myself among a limited number of senior women of color within my team. I struggled to reconcile my authentic self with the persona I felt compelled to project in this new professional setting – suppressing certain qualities or feeling unable to fully express myself,” Lidey explains. “This is where my co-founder and I truly found common ground.”

This year has also brought increased awareness regarding the issue of diversity – or the lack thereof – in both professional environments and the venture capital landscape. It remains to be seen how sustained this focus will be, but Lidey acknowledges the efforts of some firms that have examined their investments and realized areas for improvement.

“These firms have begun to recognize not only the accountability they will face but also the opportunities they have been missing,” Lidey observes. “They lack the necessary perspectives within their teams to effectively address current challenges, support their founders, engage with the broader community, and maintain relevance. Many were grappling with these issues.”

Listen to the full conversation by playing the episode above. It’s a particularly insightful discussion. Be sure to subscribe on your preferred podcast platform while you’re at it.