meta ai’s app downloads and daily users spiked after launch of ‘vibes’ ai video feed

Meta AI App Experiences Substantial Growth in User Engagement

Recent data reveals a noteworthy surge in the utilization of Meta AI’s mobile application, available for both iOS and Android devices. Analysis conducted by Similarweb, a leading market intelligence firm, indicates that the app’s daily active user base across these platforms has risen to 2.7 million as of October 17th. This represents a considerable increase from approximately 775,000 users just four weeks prior.

Furthermore, the number of installations for the Meta AI app is also on the rise. Daily downloads have reached 300,000, a significant jump compared to the fewer than 200,000 daily downloads recorded a few weeks earlier.

Historical Download Figures

For context, the Meta AI app registered only 4,000 daily downloads on October 17, 2023. This highlights the dramatic growth experienced over the past year.

Potential Contributing Factors

While Similarweb has not identified any substantial correlations within search or advertising data, it suggests that Meta may be leveraging promotional campaigns on Facebook or Instagram, which are not currently reflected in their analytical models.

However, a key factor potentially driving this growth is the introduction of Meta’s new Vibes feed in September. This feature brought short-form, AI-generated videos directly to the Meta AI mobile app.

The launch of the Vibes feed on September 25th coincides with the observed increase in daily active users on both iOS and Android, as illustrated in the following chart.

Impact of Competitor Activity

The recent attention garnered by OpenAI’s Sora video generator, which quickly topped the App Store charts upon its release, may have indirectly benefited Meta AI. It is plausible that the publicity surrounding Sora prompted some users to explore Meta AI for comparative purposes.

Another possibility is that Sora’s limited access – being initially available on an invite-only basis – led individuals to seek alternative platforms for experimentation. This suggests that OpenAI’s controlled rollout strategy could have inadvertently bolstered its competitors.

Comparative Performance

As of October 17th, Meta AI’s app experienced a 15.58% increase in daily active users globally. Conversely, ChatGPT, Grok, and Perplexity observed declines of 3.51%, 7.35%, and 2.29%, respectively.