Meadow, previously recognized as a leading point-of-sale provider in the cannabis industry, is now expanding its capabilities to encompass a broader range of services.

Meadow, the developer of a widely-used point-of-sale system for cannabis retailers, is announcing the launch of new functionalities for its customers. This new suite of tools, known as the Meadow Platform, incorporates a customer relationship manager (CRM) and a text messaging platform designed for mobile marketing. According to the company’s announcement, this integrated system is intended to empower users to increase sales.

This system is engineered to assist legal cannabis businesses in providing enhanced service to their customer base through detailed insights and focused marketing efforts – all while adhering to the stringent regulations that govern this evolving industry.

Meadow’s existing point-of-sale system is extensively utilized within the legal cannabis sector, offering retailers tools for inventory control, data analytics, online order processing, and more. Due to industry regulations, retailers accumulate substantial data about their customers, which Meadow’s system can leverage for targeted marketing campaigns. Because these new features are integrated directly into the Meadow platform, rather than being offered as a separate add-on, Meadow asserts that they benefit from the same robust security measures present throughout the entire platform.

Current regulations present challenges for dispensaries attempting to promote their products. These retailers are restricted from fully utilizing contemporary marketing channels like social media, leaving them with limited options beyond traditional advertising methods such as billboards. Meadow’s latest offering introduces standard marketing tools to dispensaries.

“Effective marketing requires a tailored approach, particularly within the cannabis industry. Dispensaries require the ability to identify specific customer segments to deliver relevant messages and promotions,” stated David Hua, CEO and co-founder of Meadow, in a prepared statement. “Inform dedicated customers when their preferred brands introduce new strains, products, formulations, or flavors. Notify customers about updated hours or the availability of delivery and pick-up services. Offer re-engagement incentives to customers who haven’t made recent purchases. Alert loyalty program members when they have accumulated points and display their current balance. Provide VIP customers with exclusive early access to limited-edition strains. This level of personalized engagement has been lacking in cannabis marketing, and we are thrilled to introduce it to dispensaries throughout California.”

Meadow was established in 2014 by David Hua, Harrison Lee, Rick Harrison, and Scott Garman. Since its inception, the company has secured $2.1 million in funding and participated in the Winter 2015 session of Y Combinator. The company currently employs 14 individuals.

Hua shared with TechCrunch that developing this product has consistently been a core objective for Meadow.

“[Meadow] has consistently focused on three key priorities,” Hua explained. “Initially, we prioritized compliance, which we successfully addressed earlier this year. Next came operational efficiency, and now marketing. Dispensary owners, particularly in the current context of COVID-19, can now communicate directly with their customers, increase revenue, and provide them with up-to-date information. They can now utilize Meadow’s platform to implement promotional codes, automated discounts, and loyalty rewards; we offer all of these capabilities. For example, a customer ordering an early-bird special at 9:00 am, who is also a member of a senior discount group, can receive a 10% discount. They can now be informed about new topical products via message. Marketing simply becomes more interactive.”