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Luma and Runway See Robotics as Future Revenue Source

July 29, 2025
Luma and Runway See Robotics as Future Revenue Source

AI Video Generation Expands Beyond Entertainment

Luma and Runway, both startups specializing in artificial intelligence-driven video generation, are actively exploring opportunities outside of the traditional film industry.

These innovative companies are now focusing on diversifying their revenue sources. Discussions are reportedly underway with businesses in the robotics and autonomous vehicle sectors, as detailed in a report by The Information.

Exploring New Applications

This strategic shift is particularly logical for Luma. Earlier in 2024, the company revealed its ambition to develop comprehensive 3D AI world models.

The objective behind these models is to enable AI to perceive and engage with its surroundings effectively, as previously covered by TechCrunch.

Targeting the Gaming Industry

Runway is also investigating the video game market as a promising avenue for future income.

According to The Information, the company recognizes the potential for AI-generated video content within the gaming landscape.

Seeking Further Details

TechCrunch has contacted both Luma and Runway to request additional information regarding these developments.

Further insights into these partnerships and strategies are anticipated as the companies move forward.

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