Linktree Raises $45M Series B for Social Commerce Features

The Rise of Linktree: A $45 Million Funding Round

For frequent Instagram users, the phrase “link in bio” is likely well-known. Due to restrictions preventing links within post captions, and a limitation of a single URL per user profile, many individuals now utilize dedicated websites to consolidate multiple links for their audience.

Linktree, a leading provider in this space with a user base exceeding 12 million, has recently announced the successful completion of a Series B funding round, securing $45 million.

Investment Details

This funding round was jointly led by Index Ventures and Coatue, with continued support from existing investors AirTree Ventures and Insight Partners. Dan Rose, Chairman of Coatue, will be joining Linktree’s board of directors.

The company, headquartered in Sydney, Australia, previously raised $10.7 million in a Series A round back in October 2020. The newly acquired capital will be strategically allocated towards the development of tools designed to streamline social commerce.

Rapid User Growth

Approximately one-third of Linktree’s total user base – around 4 million individuals – have joined the platform within the last three months. This surge in adoption is partially attributed to increased engagement with social media and online shopping during the recent pandemic.

Founded in 2016, Linktree now operates within a competitive landscape alongside services like Shorby, Linkin.bio, and the newer entrant, Beacons.

Market Dominance and Future Vision

According to Alex Zaccaria, founder and CEO of Linktree, the platform pioneered the “link in bio” category. He stated to TechCrunch, “We were first to market and, with over 12 million users globally, still hold 88% of market share.”

Zaccaria emphasized that Linktree’s simple design contributes to its unique appeal. The platform has gained traction across diverse sectors, including health and wellness, real estate, sports, music, politics, publishing, and food.

Notable users of Linktree include major brands such as Shopify, Facebook, TikTok, YSL, HBO, and Major League Baseball, as well as prominent figures like Jonathan Van Ness, Jamie Oliver, and Pharrell.

“We might have started as a link-in-bio tool, but over time Linktree has evolved and the platform has become a social identity layer of the internet,” Zaccaria explained. “Our vision for how the platform will sit at the intersection of digital self-expression and action means we’re thinking boldly when it comes to our roadmap.”

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