Lifted Raises $6.2M Series A to Revolutionize Social Care

The Growing Need for Modern Elder Care Solutions

With increasing longevity and the prevalence of chronic conditions such as cancer and dementia, providing care for aging relatives is evolving into a significant societal and political challenge. Current care systems are often outdated, relying on traditional methods like paper records and spreadsheets. A new generation of startups is emerging, aiming to revolutionize this sector by adopting a comprehensive, platform-based approach – mirroring Apple’s established model of end-to-end experience control.

Lifted Secures $6.2 Million in Series A Funding

U.K.-based startup Lifted is the latest entrant in this evolving landscape, having recently secured $6.2 million in a Series A funding round. This round was spearheaded by Fuel Ventures, with participation from existing investor 1818 Venture Capital, and new investors including Kluz Ventures (via its Novit Ventures health fund), Perivoli Innovations, the J.B. Ugland family office, and several angel investors. This investment brings Lifted’s total funding to $11.2 million.

Lifted reports growth within the U.K. market, noting a substantial increase in individuals providing care for adult family members, particularly accelerated during the pandemic. Currently, nearly half of the population is involved in supporting loved ones outside of their immediate household.

A Confluence of Factors Driving Demand

The startup is capitalizing on a unique set of circumstances: a rising demand for care, dissatisfaction with traditional care homes, and a lack of a comprehensive, long-term social care strategy from the U.K. government.

Lifted’s Distinctive Approach

Unlike many agencies and freelance caregiver platforms, Lifted directly employs its care staff. The company leverages its platform to enhance the caregiver experience, aiming to improve performance and elevate the status of the care profession through its Care Management Platform.

Furthermore, Lifted has expanded its offerings through the acquisition of “Live Better With Dementia” and the launch of the Lifted Dementia Hub, an online community featuring a marketplace of relevant products.

The Founder’s Personal Connection

Rachael Crook, co-founder of Lifted alongside Sam Cohen, was motivated to enter the care sector following her personal experience caring for her mother, who received a dementia diagnosis at the age of 56. She explains, “I found myself in this situation at a younger age than most, and it became clear that the process was emotionally taxing, financially burdensome, and unnecessarily complex.”

Crook continued, “My mother instilled in me a strong sense of advocacy, and I recognized that caregivers were often undervalued despite operating within a massive market. The care market is projected to double in the next two decades. For the next decade, we intend to challenge established care providers and fundamentally improve the care experience. This is a significant purchase, often equivalent to several times the cost of a mortgage, yet it’s frequently managed using outdated methods.”

Impressive Growth and Positive Feedback

Crook highlighted the company’s recent achievements: “Over the past year, we have tripled our revenue, introduced the world’s first app offering free care advice, and reduced caregiver turnover to half the industry average, all while consistently receiving 5-star reviews on Trustpilot.”

Investor Confidence

Mark Pearson, managing partner at Fuel Ventures, stated: “Rachael, Sam, and their team have demonstrated remarkable growth in the last year. Their vision for the future of care is unique, and their model is delivering tangible benefits for all parties involved.”