Earned Media Strategy with Rebecca Reeve Henderson

TechCrunch Early Stage 2021: Part Two Focuses on Marketing and Fundraising

The second installment of TechCrunch’s Early Stage 2021 event, a bootcamp designed for entrepreneurs, will concentrate on marketing and fundraising strategies. Following the initial phase held in April, this virtual sprint is scheduled for July 8th and 9th. We are pleased to announce Rebecca Reeve Henderson as a featured expert.

Rebecca Reeve Henderson to Share Earned Media Expertise

Rebecca will contribute her insights into constructing a successful earned media strategy for startups. Her expertise stems from developing impactful communications programs for leading business software companies globally.

Earned media – such as coverage in publications like TechCrunch – is a vital part of a startup’s marketing approach. While best utilized alongside paid marketing and owned channel promotions, securing it can be particularly challenging, especially for new founders.

Rebecca’s experience includes collaborations with prominent companies like Slack, Shopify, Zapier, and Canva. She has specialized in crafting effective earned media strategies within the competitive B2B SaaS landscape.

Image Credits: Rsquared Communications

From Startup Founder to Successful Acquisition

Rebecca is also an entrepreneur, having established Rsquared Communications and grown it into an international operation across the U.S. and Canada. Rsquared served clients throughout all stages of growth, from initial launch to successful exits, including IPOs.

Her firm executed successful communications campaigns at every stage of a company’s development. In 2019, Rsquared itself was acquired by Archetype, a global communications firm.

Key Takeaways from Rebecca’s Session

Attendees will learn how earned media integrates into a broader communications strategy. The session will cover methods for securing media coverage, including effective pitching techniques and building lasting relationships with influential reporters and industry publications.

Register Now for Early Bird Pricing

Tickets for TC Early Stage: Marketing & Fundraising are available at a discounted early bird rate until this Friday, offering a $100 savings. Don't miss the opportunity to reserve your spot before the weekend!