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introducing startup alley+ at techcrunch disrupt 2021

AVATAR Marquise Foster
Marquise Foster
Senior Brand Marketing Associate, TechCrunch
March 18, 2021
introducing startup alley+ at techcrunch disrupt 2021

Early-Stage Founders: A Unique Opportunity at TechCrunch Disrupt 2021

Ambitious founders in the initial phases of their ventures consistently seek opportunities to accelerate growth and refine their strategies. A noteworthy chance is emerging at TechCrunch Disrupt 2021, scheduled for September 21-23, presenting a distinct advantage.

Introducing Startup Alley+

Startup Alley+ represents a specially designed experience, accessible to only 50 early-stage startups exhibiting within Startup Alley at Disrupt 2021. Eligibility extends to all exhibiting companies, with the TechCrunch team making the final selections. But what benefits does this cohort receive?

Financial Considerations

Participation in Startup Alley+ incurs no additional costs beyond the initial Startup Alley Pass fee. This provides significant value without increasing financial burden.

Pre-Disrupt Benefits and Growth Opportunities

Startup Alley+ offers substantial exposure and avenues for business development even before the commencement of Disrupt 2021. Founders will gain access to exclusive founder masterclasses designed to enhance their skills.

Participants will also hone their presentation skills through a pitch-off at Extra Crunch Live, receiving critical feedback to improve their delivery. Furthermore, TechCrunch will facilitate introductions to prominent investors via a new VC matchmaking initiative. A facilitated introduction often proves more effective than unsolicited outreach.

Early Access to Valuable Resources

The advantages extend further, beginning in July with complimentary access to TechCrunch Early Stage: Marketing and Fundraising, a virtual event tailored for the Startup Alley+ group. This early engagement provides a strong foundation for success.

Maximizing Your Disrupt Experience

These preparatory experiences will equip you to fully capitalize on the opportunities available when you establish your presence in the Alley at Disrupt.

Benefits for All Startup Alley Exhibitors

Don’t overlook the numerous advantages available to all Startup Alley exhibitors. The virtual format of Disrupt attracts a global audience of thousands, including influential figures such as tech leaders, successful founders, prominent investors, skilled engineers, and aspiring entrepreneurs.

Enhanced Visibility and Engagement

We’ve implemented additional features to increase the value and visibility of Startup Alley. Each exhibiting startup will deliver a concise, 60-second elevator pitch during a dedicated feedback session. The audience will consist of TechCrunch staff and a large segment of the Disrupt attendees.

The Startup Alley Crawl

The Startup Alley Crawl will return, with each tech category receiving a dedicated hour-long session featured in the event agenda. The TechCrunch team will broadcast live from the Disrupt Stage, interviewing select founders from each category within Startup Alley. This is a prime opportunity for exposure.

Startup Battlefield Wild Card Potential

As a Startup Alley participant, you may be chosen as a Startup Battlefield Wild Card. The Startup Battlefield is a renowned competition with past winners including Vurb, Dropbox, Mint, and Yammer. Two exhibiting startups, selected by the TechCrunch Editorial team, will compete in this year’s Battlefield for a chance to win $100,000 in equity-free funding.

Seize the Opportunity

Take advantage of every possible benefit. Don’t miss the chance to participate in Startup Alley+, starting in July. Apply for your Startup Alley Pass now and prepare to maximize your experience at Disrupt 2021 in September.

For companies interested in sponsorship or exhibiting opportunities at Disrupt 2021, please contact our sponsorship sales team by filling out this form.

#TechCrunch Disrupt#Startup Alley#startups#venture capital#tech events

Marquise Foster

Marketing Leadership in Venture Capital

A Marketing Manager position is currently held at TechCrunch, concentrating on initiatives related to startup ecosystems. This role encompasses a broad spectrum of responsibilities, including community building and digital marketing strategies.

Core Responsibilities & Geographic Focus

The primary focus involves the development and execution of programs designed to support post-investment portfolios. This support is delivered within the vibrant venture capital landscapes of several key regions.

Specifically, the role centers around the VC ecosystems present in San Francisco, New York, Los Angeles, and Western Europe. Strategic initiatives are tailored to each region’s unique characteristics.

Areas of Expertise

Key areas of expertise include:

  • Community management and growth.
  • Implementation of comprehensive digital marketing campaigns.
  • Program development to enhance portfolio company success.
  • Providing ongoing support to companies receiving venture capital investment.

Strategic Partnerships & Business Development

The position actively seeks opportunities for business development. This includes forging relationships with organizations that play a vital role in the startup world.

Particular interest lies in collaborating with accelerators, innovation groups, and organizations dedicated to supporting founders on a global scale. These partnerships are crucial for expanding reach and impact.

Exploration of biz dev opportunities is ongoing, with a global perspective to maximize the benefits for portfolio companies and the broader venture capital community.

Marquise Foster