Instagram Reels Series: Creators Can Now Link Multiple Reels

Instagram Introduces Reel Series Linking

Instagram has initiated a rollout enabling content creators to connect multiple reels into cohesive series. This exclusive information was shared with TechCrunch by the Meta-owned social media platform.

This new functionality, already a standard feature on TikTok, streamlines the process for viewers to follow and discover interconnected content.

Enhanced Content Discovery and Engagement

Previously, creators often directed audiences to “return for part 2” or await further updates. Now, they can seamlessly link related reels, eliminating the need for viewers to manually search or scroll.

This allows for a more fluid viewing experience, particularly beneficial for narratives unfolding across multiple video segments.

Versatile Application of the New Feature

The capability extends beyond sequential storytelling. Creators can also utilize it to categorize similar videos, enhancing organization and accessibility.

For example, a baker sharing a collection of autumn-themed recipes can now group these reels together for easy discovery.

How to Link Reels

Creators can link reels during the captioning process or by accessing the overflow menu on previously published reels.

Once linked, a dedicated button will appear at the bottom left of each reel, facilitating easy navigation to the next installment in the series.

Benefits for Creators and Viewers

Instagram reports that this feature was a frequently requested improvement. It is anticipated to foster more immersive storytelling and extend audience engagement, potentially increasing overall watch time.

Furthermore, the platform believes this functionality can convert casual viewers into dedicated followers.

While not a radical overhaul, this addition is considered a valuable enhancement for both content creators and those who consume content on the platform, simplifying content discovery and follow-through.

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