InEvent Secures $2 Million Seed Funding

InEvent, a company specializing in platforms for virtual and hybrid events, has announced a successful seed funding round of $2 million, led by Storm Ventures.

This investment, while considerably smaller than the $125 million raised by Hopin last year, positions InEvent to capitalize on a rapidly expanding market.

Focus on Business-to-Business Events

CEO Pedro Góes emphasized the company’s strategic decision to concentrate on the business-to-business (B2B) event sector. He stated that InEvent aims to become a leading provider in this specific niche.

The company deliberately avoids direct competition with platforms primarily serving the business-to-consumer market.

Addressing a Market Need

InEvent’s founders, drawing on their experience from a prior digital agency, identified a gap in the market. They recognized the need for specialized solutions tailored to business events.

Their previous work frequently involved assisting clients with events designed to foster connections between businesses, clients, and partners.

Customization and Support as Key Differentiators

Góes highlighted that customization and robust support are crucial for B2B events. InEvent has developed a visually appealing platform that allows for extensive branding options.

Furthermore, the company provides round-the-clock support to its clients.

Platform Features and Integration Capabilities

The InEvent platform offers a comprehensive suite of features, including:

• A virtual lobby for event navigation
• An integrated video player
• A registration system
• Conference mobile app creation

The platform is designed for flexibility, enabling organizers to manage events entirely within InEvent or integrate external tools like Zoom, Salesforce, Marketo, and HubSpot.

Global Reach and Notable Clients

Founded by entrepreneurs from Brazil, InEvent is now headquartered in Atlanta, with a team distributed across 13 countries.

The platform has already been utilized by over 500 customers for global events, including prominent organizations such as DowDupont, Coca-Cola, and Santander.

Future Development and Team Expansion

The new funding will be allocated to expanding the InEvent team and enhancing the platform’s capabilities.

Planned improvements include enhancements to the video player and the addition of more sophisticated marketing automation features.

The Future of Events: Hybrid Models

Góes anticipates that even after the return of large-scale, in-person conferences, there will be continued demand for hybrid event solutions.

He believes that combining online and in-person elements will become increasingly common.

InEvent’s technology seamlessly integrates both virtual and physical event components, offering convenience even at large conferences like CES, where attendees can connect via a mobile app instead of physically traveling long distances.

The core technology supporting virtual and in-person experiences remains consistent for InEvent.