Impossible Sausage Returns - Plant-Based Innovation

Impossible Foods Launches Plant-Based Sausage

I recently received a sample of Impossible’s new plant-based sausage prior to today’s official announcement. While the packaging – a large box containing multiple frozen packs – might not represent the most streamlined shipping solution, the product itself arrived in good condition.

Initial Impressions and Taste

I have incorporated the sausage, playfully referred to as “Notsage” or “Fauxsage,” into several pasta meals. Currently, a portion is thawing for tonight’s dinner. Having abstained from pork and beef for over fifteen years, my assessment of its similarity to traditional sausage may be somewhat subjective. However, the flavor profile closely matched my recollection of what sausage tastes like.

Retail Availability and Expansion

This new product follows the success of Impossible’s popular Burger, which was initially introduced at various diners throughout the United States. Furthermore, it has already been available for purchase in approximately 200 coffee shops located in Hong Kong.

Today marks the announcement of broader retail distribution. The plant-based sausage will now be stocked in a number of prominent supermarket chains. These include Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, and Heinen’s.

Nutritional Information and Environmental Impact

The sausage is completely derived from plants and is free from cholesterol and trans fats. A 56-gram serving contains nine grams of fat, with four grams being saturated fat. It also provides seven grams of protein and, notably, zero grams of pork.

Impossible highlights the substantial number of pigs raised for food annually in the U.S. – a figure that is quite significant. American consumption of pork is considerable.

Sustainability Benefits

Compared to traditional pork production, the manufacturing of this plant-based alternative utilizes 79% less water and 41% less land. Additionally, it generates considerably fewer greenhouse gas emissions. From personal experience, I can confirm that the sausage cooks effectively in a skillet.