identifee: Unified Productivity Platform for Bankers

From Banking Frustration to Identifee: A New Platform for Commercial Bankers

Vram Ismailyan dedicated almost 14 years to Wells Fargo, focusing on the provision of payment infrastructure solutions to Fortune 500 corporations. Despite consistently achieving high performance within the payments sector, he frequently found himself hindered by the bank’s outdated technological infrastructure.

“Preparing for client engagements often consumed between five and ten hours of my time,” Ismailyan revealed to TechCrunch. “The process involved navigating 10 to 15 disparate systems to collect data, synthesize it, and then compile it into a presentation.”

Challenges with Existing Technology

Kevin Miyamoto, a former colleague, similarly experienced difficulties with Wells Fargo’s technology. Despite overseeing $900 billion in annual client payments, he relied on Excel spreadsheets for managing his entire client portfolio, rather than a dedicated CRM system.

Driven by the inefficiencies of the technology tools at Wells Fargo, Ismailyan and Miyamoto collaborated in 2021 to develop Identifee. This software platform was specifically designed for commercial bankers, incorporating the functionalities they had previously lacked.

The company has been recognized as a Top 20 finalist in the Startup Battlefield competition at TechCrunch Disrupt 2025.

Addressing a Wider Market Need

Having personally confronted obsolete technology within a major national bank, Ismailyan and Miyamoto understood that these technological shortcomings were even more pronounced in smaller financial institutions.

“Retrieving customer information often necessitates logging into as many as ten separate systems, downloading data in various formats to Excel, and then undertaking analysis,” Miyamoto explained. “This process is exceptionally time-consuming.”

Identifee: A Unified Platform for Banker Productivity

Identifee is engineered to enhance banker productivity by consolidating the functions of numerous, disconnected internal systems into a single, integrated platform.

The startup’s platform comprises several modular components, which clients can acquire individually or as a comprehensive suite. These components include a CRM, a business intelligence tool for customer data analysis, and a sales enablement module for generating reports and presentations.

“A community bank aiming to replicate Identifee’s capabilities would need to implement Salesforce, Seismic, Power BI, and Tableau,” Miyamoto stated. “Alternatively, they can utilize our platform, which provides all these functionalities within a streamlined, user-friendly interface.”

Leveraging Artificial Intelligence

Certain Identifee modules are also enhanced by AI. For example, the startup’s AI agent can assist in completing request for proposal (RFP) forms, adhering to each bank’s specific compliance and risk protocols.

Ismailyan and Miyamoto assert that Identifee is the sole platform specifically created for commercial banks and credit unions, representing a combined U.S. market segment encompassing over 8,800 institutions.

Early Adoption and Funding

Identifee has already gained traction within the banking industry, securing over 170 clients, including prominent institutions such as Silicon Valley Bank, First Fidelity Bank, and Comerica.

The company has successfully raised approximately $5 million in seed funding from investors including Ocean Azul Partners, 10X Capital, and Gaingels.

Why This Problem Hasn't Been Solved

When questioned about the lack of other startups addressing commercial banking tech inefficiencies, Miyamoto responded: “Many individuals are aware of this issue, but few possess the drive to launch a company as Vram and I have.”

To gain further insights into Identifee – and to explore numerous other innovative startups, hear their presentations, and engage with guest speakers across four distinct stages – join us at Disrupt, taking place from October 27 to 29 in San Francisco. Further details are available here.