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Competing with Incumbents: Insights from Linear COO Cristina Cordova

May 28, 2025
Competing with Incumbents: Insights from Linear COO Cristina Cordova

Navigating the Challenges for New AI Companies

A common hurdle is being faced by companies newly entering the artificial intelligence sector: What strategies can be employed to gain visibility when established players already dominate the market? This is a central issue we will be addressing at TechCrunch Sessions: AI.

The event, scheduled for June 5 at UC Berkeley’s Zellerbach Hall, isn't simply about providing solutions. It’s focused on delivering valuable perspectives from leading figures in the field, including Cristina Cordova, COO of Linear.

What to Expect at TechCrunch Sessions: AI

Attendees will find their interest stimulated by our comprehensive roster of speakers. Opportunities for networking will be plentiful, facilitated through carefully planned interactions.

Participants will leave with a strong understanding of the latest developments and future trends within the AI landscape.

Exclusive Registration Offer

A special discount of $300 is currently available for a limited time. Furthermore, an additional ticket can be purchased at a 50% reduction for a co-founder, associate, or peer.

Don't miss out on this opportunity! Secure your registration now before the discount expires as the event date approaches.

Image Credits:TechCrunch

Strategies for Challenging Established Market Leaders

For those interested in learning more about our event programming, let's explore the details. Cordova will be featured on the main stage with prominent figures in the AI field, including Oliver Cameron, CEO of Odyssey, and Ann Bordetsky, partner at NEA. Their session will address a critical issue within this expanding sector: the competitive environment is defined not just by emerging companies, but also by dominant, established players.

This is the current situation, and it’s the reason we are also including viewpoints from representatives of OpenAI, Anthropic, and Google at TC Sessions: AI.

This session is essential for anyone aiming to rival large industry leaders. Cordova possesses significant experience as a creator, and at Linear, she is applying this knowledge to further their goal of providing a more robust and efficient platform for project and software development.

Currently serving as COO at Linear, Cordova fulfills a variety of roles. She is also an active angel investor and provides guidance to early-stage companies.

Having joined Stripe as their 28th employee, she dedicated seven years to assisting the company’s rapid expansion – notably, she established their Partnerships team from its inception.

Cordova also played a key role in Notion’s substantial growth, having led their Platform & Partnerships team and spearheaded expansion, particularly within their self-service operations.

Elevate Your AI Expertise and Impact – Limited-Time Savings Available

TC Sessions: AI focuses intently on actionable strategies and tangible applications of artificial intelligence, designed to deliver swift and measurable results for your business and inspire the creation of innovative new companies.

This event is crucial for both established executives and ambitious newcomers seeking to reshape their industries.

Currently, a $300 price reduction is being offered, alongside a 50% discount on an additional ticket.

However, these offers are time-sensitive and will expire when registration commences on June 5th. Secure your place today to avoid missing out!

Why Attend TC Sessions: AI?

  • Discover practical AI solutions applicable to your specific challenges.
  • Gain insights into real-world AI implementations and their impact.
  • Network with industry leaders and emerging innovators.
  • Explore the future of AI and its potential to drive business growth.

Don't delay – capitalize on these exclusive savings and position yourself at the forefront of the AI revolution.

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