GTM Strategy at TechCrunch Disrupt 2025: A Results-Driven Approach

Navigating Go-to-Market Challenges for Startups

Many promising startups encounter difficulties during the go-to-market phase, however, this isn't inevitable. A well-defined strategy is crucial for success.

TechCrunch Disrupt 2025: Mastering GTM

At TechCrunch Disrupt 2025, taking place in San Francisco from October 27-29, leading go-to-market experts will share their insights.

Max Altschuler, Alison Wagonfeld, and Marc Manara will be presenting on the Builders Stage. They will demonstrate to founders how to construct a go-to-market engine that not only complements the product but also expands alongside its growth.

Key Takeaways and Registration

Founders will learn how to develop a go-to-market strategy designed for victory. This session will focus on building a scalable and supportive system.

Register now to potentially save up to $668 on your Disrupt 2025 pass. Secure your place for a front-row view of expert guidance on crafting a successful GTM approach.

Insights from Experienced Leaders in Scaling Businesses

A unique perspective on go-to-market strategies is offered by Max Altschuler, Alison Wagonfeld, and Marc Manara, who collectively possess experience ranging from startup environments to large enterprise operations and a deep understanding of artificial intelligence.

Max Altschuler’s experience encompasses the entire GTM lifecycle; he has been a founder of Sales Hacker, an operator at Outreach, and is currently a General Partner at GTMfund, investing in emerging B2B SaaS companies.

Alison Wagonfeld currently serves as the CMO of Google Cloud, overseeing global marketing for both Google Cloud Platform and Workspace. She expertly integrates branding initiatives with performance-driven marketing at a significant scale.

Marc Manara leads the global Startups, VC, and Private Equity team at OpenAI. His background includes roles at AWS, founding his own startup, and now observing the direct effects of AI on go-to-market approaches.

Collectively, these leaders provide a comprehensive understanding of the essential elements required to develop and expand a go-to-market strategy that delivers tangible results.

Transforming Vision into Action: A Guide for Founders

This discussion is geared towards founders and key personnel in the initial phases of company development, aiming to translate innovative concepts into tangible expansion. A detailed exploration of messaging strategies, sales team construction, demand generation techniques, and crucial metrics for fundraising, scaling, or adapting your Go-To-Market (GTM) strategy is anticipated.

Regardless of whether your company is yet to generate revenue or is preparing for rapid growth, this session is designed to provide valuable insights worthy of detailed note-taking. Further panelists joining this discussion will be announced shortly.

Key Areas of Focus for Early-Stage Companies

The core of successful GTM execution revolves around several critical components. Understanding and optimizing these areas is paramount for achieving sustainable growth.

• Messaging: Crafting a clear and compelling narrative that resonates with your target audience.
• Sales Team: Strategically building a sales force equipped to effectively convert leads into customers.
• Demand Generation: Implementing tactics to proactively create interest and demand for your product or service.
• Metrics: Identifying and tracking the key performance indicators (KPIs) that truly reflect your GTM plan's effectiveness.

Navigating the GTM Lifecycle

Successfully implementing a GTM plan requires adaptability across different stages of company development. Whether you are in the initial fundraising phase, actively scaling operations, or considering a strategic pivot, a data-driven approach is essential.

Focusing on the right metrics allows for informed decision-making and ensures resources are allocated efficiently. A well-defined messaging strategy is crucial for attracting investment and customers alike.

Preparing for Growth and Adaptation

The ability to adapt your GTM plan is vital in a dynamic market. Regularly evaluating performance and being prepared to adjust your approach based on data insights will maximize your chances of success.

Building a strong sales team and implementing effective demand generation strategies are foundational elements for sustained growth. This session will provide actionable strategies to help you navigate these challenges.

Planning for Growth? Attend Disrupt 2025

Disrupt attracts over 10,000 founders and venture capital professionals to San Francisco for a three-day event focused on practical advice, actionable strategies, and cutting-edge technologies. Registering now can result in savings of up to $668, allowing you to develop a go-to-market strategy with proven effectiveness.

This offer expires on September 26th at 11:59 p.m. Pacific Time.

What to Expect at Disrupt

• Networking Opportunities: Connect with potential investors and partners.
• Expert Sessions: Gain insights from industry leaders.
• Next-Gen Tech Demos: Explore the latest innovations.

The conference provides a platform for startup leaders to learn and collaborate. It’s designed to equip attendees with the tools needed to succeed in a competitive landscape.

Don't delay – secure your spot and maximize your potential for growth. A well-defined GTM strategy is crucial for success, and Disrupt 2025 offers the resources to build one.