Growth Roundup: Community, Developers & Marketing Insights

The Power of Community in Startup Growth

Growth marketing specialist Max van den Ingh of Unmuted emphasizes the significance of early community investment for startups. He notes a growing trend of companies prioritizing community building from the outset.

Van den Ingh recounts his experience at MisterGreen, where a community was established for the initial thousand Tesla Model 3 purchasers in the Netherlands. This group became a highly effective marketing asset, fostering organic word-of-mouth promotion.

Growth Marketing News and Resources

This week’s growth marketing recap features coverage from TechCrunch and related sources. It also includes recommendations for skilled growth marketers. We encourage you to share your own recommendations via our survey.

Recommended Growth Marketers

Here are some growth marketers recently highlighted for their expertise:

• Marketer: Scott Graham
  Recommended by: Heather Larrabee, CMO, FORM
  Testimonial: He quickly impressed us with his insightful analysis. Scott is a rare expert who excels in both strategy and implementation, demonstrating strong leadership and a collaborative spirit.
• Marketer: Ascendant
  Recommended by: Robyn Weatherley, Thirdfort Limited
  Testimonial: Ascendant possesses both extensive knowledge and a keen understanding of the unique challenges faced by early-stage companies. They adapt their approach to suit the evolving needs of a growing business.
• Marketer: Ferdinand Goetzen
  Recommended by: Willem van Roosmalen, Homerun
  Testimonial: Ferdinand demonstrates exceptional skills in B2B SaaS, a proven track record, and clear communication. He is a true leader and delivers impact from day one.
• Marketer: Adriana Ivascu, HoneyPot Dgtl
  Recommended by: Mihaela Petre, Brussels Beer Project
  Testimonial: Adriana is dedicated to the growth of both the company and its employees. She provides hands-on digital transformation guidance and inspires teams to reach their full potential.
• Marketer: Mariska Vroegindeweij, Growth & confetti
  Recommended by: Hugo Pereira, EVBox
  Testimonial: Mariska quickly established and led the Growth Marketing division, building a comprehensive team to optimize the entire conversion funnel. She combines leadership with practical skills and is highly data-driven.

Additional Insights and Events

The MKT1 interview explored growth marketing trends in 2021, discussing the balance between hiring and outsourcing. Co-founder Kathleen Estreich noted a high demand for skilled growth marketers, particularly as companies seek faster traction.

Draft.dev CEO Karl Hughes discussed the importance of specialized expertise in developer marketing. He highlighted common mistakes in targeting developers and the strategies Draft.dev employs to address them.

Max van den Ingh of Unmuted advocates for a focus on growth levers rather than fixed numerical targets. This approach allows for more actionable and adaptable marketing strategies.

Dan Olsen will be leading a product-market fit masterclass as part of the Startup Alley+ cohort at TC Disrupt 2021. Olsen has a distinguished client list including Google, Facebook, and Amazon.

Do you know a standout startup growth marketing expert? Share your recommendations with us by completing our survey.