Growth Marketing Roundup: TechCrunch, Testing & Narrative

The Importance of a North Star Metric in Growth Marketing

Focusing on the key metric that demonstrates the value your company delivers to customers is paramount, according to growth marketer Maya Moufarek. She shared this insight during a recent interview featured in one of our most-read marketing articles.

For companies like Airbnb, this could be the total number of nights booked. Conversely, Spotify might prioritize total listening minutes. The core principle involves streamlining your strategy into a readily understandable, memorable, and actionable framework.

Insights from Maya Moufarek and Other Experts

Moufarek’s discussion encompassed the significance of Sean Ellis’ North Star metric, her methodology for client evaluations, and the principles of effective brand building.

The founder of Marketing Cube, Maya Moufarek, participated in an interview with Miranda Halpern as part of the TechCrunch Experts series. She offered guidance for startups, emphasizing that a universal marketing approach doesn't exist.

Jonathan Martinez, a growth team member at Uber, highlights the crucial role of creativity in growth marketing. He details successful creative testing strategies, particularly in light of current privacy limitations.

Growth Strategies at Different Funding Stages

Susan Su, a growth marketing expert, presented a qualitative growth model and stressed the necessity of a dedicated growth team as startups progress through funding rounds. This information was summarized by Managing Editor Eric Eldon following Su’s presentation at TechCrunch Early Stage: Marketing & Fundraising.

Caryn Marooney, a seasoned communications expert and current VC, shared her RIBS method for crafting a compelling narrative. Senior Editor Matt Burns recapped Marooney’s talk from the same TechCrunch event.

Mike Duboe, a partner at Greylock, outlined ten key points regarding growth, including prioritizing customer retention and effective growth team recruitment. Editor Lucas Matney summarized Duboe’s presentation from TechCrunch Early Stage: Marketing & Fundraising.

We are currently conducting a growth marketing survey and encourage your participation. The insights gathered from leading growth marketers globally will directly influence our future editorial content.

Recommended Growth Marketers

• Marketer: Illia Termeno, founder of Extrabrains
  Recommended by: Anonymous
  Testimonial: “Possesses T-shaped expertise, with a strong focus on strategy and long-term return on investment.”
• Marketer: Adam DuVander, EveryDeveloper
  Recommended by: Karl Hughes, Draft.dev
  Testimonial: “Adam’s experience as both a developer and developer advocate, coupled with his authorship of a book on developer marketing, allows him to formulate winning strategies for his clients.”
• Marketer: Jonathan Metrick, Portage Ventures
  Recommended by: Matt Byrd
  Testimonial: “Jonathan’s impact at Policygenius was remarkable. He transformed a previously fragmented marketing effort into a cohesive and highly effective organization in a short timeframe, bringing a true growth mindset to the team.”