Growth Marketing Roundup: SEO, Pitching & Reviews

The Challenge of Visibility for Smaller Websites

In the current digital landscape, search engines increasingly prioritize larger websites, largely due to efforts to combat the spread of misinformation. However, this presents a challenge for smaller sites, particularly startups, that possess valuable and novel information. The question then becomes: how can these smaller entities achieve prominence in relevant search results amidst continually evolving algorithms?

Growth marketing specialist Mark Spera suggests that leveraging AI-powered content creation tools, diligent trend analysis, exceptional user experience (UX) and user interface (UI) design, and drawing inspiration from competitor advertising strategies can all contribute to gaining a competitive advantage. His recent article published in Extra Crunch garnered significant attention from subscribers, highlighting the importance of these tactics.

Below is a compilation of our latest reporting on growth-focused topics, alongside a selection of testimonials received through our ongoing survey of growth marketers. We encourage participation in this survey; your input helps us identify leading growth experts globally, and the findings will be shared with our readership.

Growth Marketer Recommendations

Marketer: Maya Moufarek, Marketing Cube
Recommended by: Nikki O’Farrell, www.KatKin.club
Testimonial: “Possessing a keen understanding of the startup and scale-up environments, Maya offers a pragmatic and direct approach that facilitates rapid execution and demonstrable results.”

Marketer: MuteSix
Recommended by: Rhoda Ullmann, Sense
Testimonial: “Having evaluated numerous agencies, MuteSix consistently demonstrates superior expertise in Facebook and Google paid advertising platforms. Their streamlined and effective creative development process proved crucial in enabling us to achieve significant scaling.”

Marketer: Mitch Causey, Demandwell
Recommended by: Drew Beechler, High Alpha
Testimonial: “Mitch Causey and the Demandwell team represent some of the most insightful content, SEO, and digital marketing professionals I’ve encountered. Their outcomes are a testament to their capabilities. Their methodology, proprietary software, and specialized knowledge in organic search and content marketing establish a best-in-class approach for companies seeking repeatable, proven growth and demand generation. The success we experienced as a client, and our subsequent recommendations to portfolio companies, led High Alpha to invest in Demandwell to transform their playbook into a scalable software solution.”

Recent Coverage & Insights

The importance of effective pitch training for startups is explored in a recent conversation between Anna Heim and Alex Barrera, a Spanish marketing expert, detailing his consulting approach and client success strategies.

Kenya-based AIfluence secured $1 million in funding for its AI-driven influencer marketing platform. Tage Kene-Okafor reports on this seed funding round and the platform’s development of software designed to manage brand and performance campaigns for advertisers across Africa and Asia.

The agenda for the Disrupt Stage at this September’s event has been announced, promising insights from prominent founders and investors on company building.

(Extra Crunch) Mark Spera’s 2021 article outlines five advanced SEO techniques, including the utilization of content generators and effective keyword research strategies to enhance search engine optimization.

(Extra Crunch) Jasper Kuria, managing partner of The Conversion Wizards, details how a single A/B test resulted in a 75% increase in e-commerce orders for a major brand, showcasing the power of conversion rate optimization.

We are actively seeking recommendations for exceptional growth marketers working with startups. Please contribute your insights by completing our brief survey.