Growth Marketing Roundup: SaaS, VR & Marketing Truths

Weekly Growth Marketing Highlights

Despite a shortened workweek due to a U.S. holiday, we have a substantial amount of growth marketing insights to present from our recent coverage. Thanks to your suggestions, we successfully conducted interviews with Peep Laja and Lucy Heskins, and published several guest articles addressing growth-focused subjects such as homepage optimization, deceptive marketing practices, potential within VR advertising, company branding, and advertising regulation adherence.

Growth Marketer Survey

TechCrunch is currently gathering responses for a survey aimed at identifying the leading growth marketers for founders to collaborate with. Below, you'll find some of our highly recommended professionals, alongside the survey link.

Expert Insights

This specialist in early-stage marketing asserts that ‘B2B SaaS is currently experiencing a period of significant appeal’: Anna Heim, a reporter for Extra Crunch, interviewed Lucy Heskins, a growth marketer based in Wales, to discuss her experiences with startups, optimal content marketing strategies, and more!

Addressing ad fraud and the misuse of consumer privacy in programmatic advertising: It’s noteworthy that “ad fraud surpassed $35 billion last year, with projections indicating a rise to $50 billion by 2025.” Jalal Nasir, CEO of Pixalate, a marketing compliance firm, shares his perspective on how business leaders and brands can safeguard themselves against this issue.

Proactive narrative construction is key to competitive advantage: Anna also engaged with Peep Laja, emphasizing the importance of startups defining their own narratives and how these narratives can evolve alongside the company’s development.

Demand Curve Analysis

Demand Curve: Strategies for doubling conversions on your startup’s homepage: Nick Costelloe, Head of Content, examines the circumstances under which originality is beneficial, and when adhering to established norms is preferable when striving to double homepage conversion rates.

(Extra Crunch) Demand Curve: Debunking 10 common marketing misconceptions: Costelloe, for subscribers, dissects 10 frequently encountered falsehoods in marketing and proposes alternative approaches for achieving superior outcomes.

(Extra Crunch) Evaluating the scalability of advertising in VR?: If you’re considering VR advertising for your business, this article by AR/VR analyst Michael Boland outlines the advantages and disadvantages.

(Extra Crunch) Lessons learned from naming over 30 startups: The process of naming a startup may demand more consideration than initially anticipated. Marketing executive Drew Beechler details crucial factors to consider, such as strategic alignment.

Growth Marketer Recommendations

We encourage you to submit recommendations for exceptional growth marketers who work with startups by completing this brief survey.

Featured Marketers

Marketer: Nikita Vorobyev

Recommender: Ruby Club

Testimonial: “Nikita and his firm, Buildrbrand, have dedicated themselves to realizing my vision and have gone above and beyond to elevate it to its current standing. They developed a top-tier conditional quiz visual experience that I believe would be valuable to share with the industry. He is unaware of my nomination, but I wanted to express my gratitude in any way possible, as I believe his agency is creating some of the most viral brands online today.”

Marketer: Max van den Ingh, Unmuted

Recommender: Harry Willis, ShopPop

Testimonial: “They [have] consistently demonstrated significant and measurable growth marketing success across multiple organizations. A prime example is MisterGreen, a Dutch Tesla-leasing company that experienced tenfold growth under Max’s direction.”

Marketer: Patricia (Patty) Spiller, Chief

Recommender: Livongo

Testimonial: “She was brought on to lead Product Marketing and quickly identified an opportunity to pursue growth through a novel approach, potentially accelerating our company’s expansion. Consequently, she established the Growth Marketing team and scaled it from a single member to a team of 30 within two years, driven by their success in expanding our member base.”