Growth Marketing 101: A Beginner's Guide

Understanding Growth in Startups

This discussion, originally presented on July 8, 2021, centers on the often-vague concept of "growth" within the startup ecosystem.

Mike, having led Growth teams in both early-stage ventures and companies preparing for IPO, will share insights into structuring organizations to effectively foster growth.

Key Areas of Discussion

• Organizational Design for Growth: How companies should approach building teams specifically focused on growth initiatives.
• Scaling Performance Marketing: Best practices for expanding and optimizing performance marketing efforts.
• Investor Perspectives on Growth: An examination of how investors evaluate the health and sustainability of a company’s growth trajectory.

The presentation will deconstruct the differences between healthy and unhealthy growth, providing a framework for understanding what investors look for.

A core focus will be on how to properly define and implement growth strategies, moving beyond inconsistent interpretations of the term.

Attendees will gain valuable knowledge regarding the operationalization of growth, applicable to various stages of a startup’s development.