Susan Su on Marketing Insights for 2021

The Evolving Landscape of Startup Traction in 2021

The year is 2021, marking a significant shift in the digital landscape. Traditional contact importing methods are largely obsolete, as the focus has moved towards individual content creation and direct audience engagement.

This presents a challenge for nascent startups. How can they achieve the necessary momentum when distribution networks are increasingly competitive and intricate?

Susan Su to Lead Session at TC Early Stage

Susan Su, a seasoned growth and marketing professional, will be presenting at TC Early Stage in July. Her session will concentrate on essential strategies for identifying and reaching the ideal user base in the current environment.

She will detail methods for initial testing and bootstrapping, alongside the development of foundational growth frameworks.

Furthermore, Su will explain how to refine your marketing strategy for each channel as it undergoes changes.

Expertise and Background

Susan Su brings over ten years of experience in the field of growth strategy. Currently, she serves as the head of portfolio strategy at Sound Ventures.

Her responsibilities encompass market positioning, brand development, growth operations, and the cultivation of strategic alliances.

Previously, she was the inaugural hire and spearheaded growth and marketing initiatives at Reforge, a professional development platform geared towards product managers and marketing specialists.

Throughout her career, she has provided mentorship and guidance to numerous companies originating from YC, 500 Startups, and other global accelerator programs.

She previously delivered a highly-regarded session at Early Stage last year, and we are pleased to welcome her back.

Beyond Marketing: Climate Innovation

Susan Su is also actively involved in climate education and media. This includes developing a “Climate Change for VCs” course.

She also hosts a daily discussion forum on Clubhouse, titled “Climate Headlines,” and publishes a newsletter focused on emerging startup opportunities within the climate innovation sector.

Don't Miss the Workshop

Attend Susan Su’s workshop at TC Early Stage on July 8-9. Secure your tickets now to take advantage of the early bird pricing, available for a limited time before prices are increased.

This is a valuable opportunity to gain insights from a leading expert in growth and marketing.