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google updates firebase with new personalization features, security tools and more

AVATAR Frederic Lardinois
Frederic Lardinois
Editor
May 18, 2021
google updates firebase with new personalization features, security tools and more

Google Announces Major Updates to Firebase Platform

During its I/O developer conference, Google has revealed a comprehensive set of enhancements to its Firebase developer platform. The company concurrently announced that over 3 million applications are currently powered by Firebase.

Key Updates and New Features

Numerous significant updates are included in this release, with a primary focus on refining existing tools such as Firebase Remote Config and the platform’s monitoring functionalities. Alongside these improvements, several entirely new features have been introduced, notably the capability to generate Android App Bundles and a novel security solution known as App Check.

Kristen Richards, Firebase product manager, emphasized the company’s dedication to developer success. She stated that supporting developers is central to Firebase’s own success, and that all initiatives are guided by this principle.

Richards also highlighted an increase in app development activity during the pandemic, encompassing both novice learners and seasoned professionals. Furthermore, a growing number of enterprises have adopted the platform to expedite the launch of new applications.

Enhanced Remote Config Capabilities

Perhaps the most prominent announcement concerning Firebase at I/O is the revamped Remote Config. This feature has consistently provided developers with the ability to implement changes to live applications without necessitating a new app release.

Developers can leverage this functionality for diverse purposes, ranging from A/B testing to delivering customized in-app experiences to specific user segments.

Google is introducing updates to the Remote Config console, streamlining the process of understanding tool usage. An updated publishing workflow and redesigned A/B test results pages are also included.

Importantly, Google is extending Remote Config’s capabilities with the launch of a new Personalization feature. This feature utilizes Google’s machine learning algorithms to automatically optimize the user experience for each individual user.

“It’s a new feature of [Remote Config] that uses Google’s machine learning to create unique individual app experiences,” Richards explained. “It’s super simple to set up and it automatically creates these personalized experiences that’s tailored to each individual user. Experiences can be tailored to individual preferences, reflecting the increasing demand for personalized digital interactions.

Improvements to Analytics and Monitoring

Google is also enhancing Firebase’s analytics and monitoring tools, including its Crashlytics service for identifying app crashes. Game developers will benefit from improved support for games developed using the Unity platform.

For all developers, the real-time data processing within Firebase’s Performance Monitoring service represents a substantial upgrade, reducing the delay in receiving performance data – particularly crucial on launch day – from nearly half a day.

Support for Android App Bundles

Firebase now supports Android App Bundles, Google’s modern format for packaging app code and resources. Google Play then optimizes the actual APK, delivering only the necessary resources for each device.

This approach typically results in smaller download sizes and faster installation times.

Introducing App Check for Enhanced Security

The Firebase team is launching App Check, currently in beta, to help developers protect their applications from external threats. App Check automatically blocks unauthorized traffic to online resources like Cloud Storage, Realtime Database, and Cloud Functions for Firebase (with further integrations planned).

Expanded Firebase Extensions

Updates have also been made to Firebase Extensions, which were initially launched some time ago. Support is being added for new extensions from Algolia, Mailchimp, and MessageBird.

These extensions integrate features such as Algolia’s search capabilities and MessageBird’s communication services directly into the platform. Google is also releasing a new extension designed to identify potentially offensive or inappropriate comments within conversations.

#firebase#google firebase#personalization#security#mobile development#app development

Frederic Lardinois

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