Jules AI Coding Agent: Now Available After Beta

Google's AI Coding Agent, Jules, Officially Launches

Google has officially released its AI-powered coding assistant, Jules, to the general public. This follows a beta period that began with a public preview in May, lasting just over two months.

Powered by Gemini 2.5 Pro

Jules leverages the capabilities of the Gemini 2.5 Pro model. It functions as an asynchronous, agent-based coding tool designed to streamline development workflows.

The tool integrates seamlessly with GitHub. It clones codebases into Google Cloud virtual machines, then utilizes artificial intelligence to implement code fixes or updates. This allows developers to concentrate on other aspects of their projects.

From Google Labs Project to Public Release

Initially unveiled as a Google Labs project in December, Jules was first made available to beta testers during the I/O developer conference.

According to Kathy Korevec, Director of Product at Google Labs, the decision to move Jules beyond its beta phase was driven by significant improvements in its stability. Hundreds of user interface and quality enhancements were implemented throughout the beta testing period.

“We have strong confidence in the long-term viability of Jules, based on its current progress and projected trajectory,” Korevec stated.

Structured Pricing Tiers Introduced

Alongside the wider release, Google has introduced a tiered pricing structure for Jules. A free “introductory access” plan is available, limited to 15 individual daily tasks and a maximum of three concurrent tasks.

This is a reduction from the 60-task limit offered during the beta phase. Paid tiers are incorporated into the Google AI Pro and Ultra plans, priced at $19.99 and $124.99 per month, respectively. These plans provide subscribers with 5x and 20x higher task limits.

Usage-Based Packaging and Pricing

Korevec explained that the packaging and pricing models for Jules are based on insights gained from observing actual user behavior over the past few months.

“The 60-task cap allowed us to analyze how developers were utilizing Jules. This data informed the design of the new packaging options,” she said. “The 15-task daily limit is intended to allow users to evaluate the tool’s effectiveness on their real-world projects.”

Privacy Policy Updates

Google has also revised Jules’ privacy policy to provide clearer information regarding AI training practices. Data from public repositories may be used for training purposes.

However, Korevec confirmed that no data is transmitted from private repositories. “We addressed user feedback regarding the clarity of the privacy policy, but did not alter our AI training procedures. We simply refined the language used,” she clarified.

Beta Phase Results

During the beta period, thousands of developers completed tens of thousands of tasks using Jules. This resulted in over 140,000 publicly shared code improvements.

Feedback from this initial phase led to the addition of new features, including the ability to reuse previous setups for faster task execution, integration with GitHub issues, and support for multimodal input.

Target Users and Key Differentiators

The primary user base of Jules currently consists of both AI enthusiasts and professional developers, according to Korevec.

Jules distinguishes itself from other AI coding tools, such as Cursor, Windsurf, and Lovable, by operating asynchronously within a virtual machine. This contrasts with the synchronous nature of these alternatives, which require users to monitor the output after each prompt.

“Jules functions as an additional pair of hands; tasks can be initiated and then left to complete, even if the user is away from their computer for hours,” Korevec explained. “This differs from local or synchronous agents, which require continuous session engagement.”

Recent Updates and Integrations

This week, Jules received enhanced integration with GitHub, enabling the automatic creation of pull requests, similar to its existing branch creation functionality.

A new feature called Environment Snapshots was also introduced. This allows users to save dependencies and installation scripts as a snapshot, facilitating faster and more consistent task execution.

Jules’ Evolution: Insights from Beta Testing and Mobile Engagement

Following its launch into public beta, Jules has recorded 2.28 million global visits, according to data analyzed by TechCrunch from SimilarWeb, a market intelligence firm. A significant 45% of these visits originated from mobile platforms.

The leading source of traffic was India, with the United States and Vietnam following closely behind in terms of user access.

Google has not disclosed detailed information regarding the size and distribution of Jules’ user base.

Utilizing Jules for Code Refinement and Expansion

According to Korevec, observations during the beta period revealed a common pattern: users frequently leveraged Jules to identify and resolve issues within existing codebases.

Furthermore, the tool was employed to enhance vibe-coded projects, preparing them for deployment in production environments.

Initially, Jules necessitated the presence of a pre-existing codebase for operation. However, Google recognized that many prospective users, particularly those experimenting with various AI tools, desired the ability to explore Jules’ capabilities without such a prerequisite.

In response, the team swiftly implemented functionality allowing Jules to function effectively even with an empty repository, thereby broadening its applicability and user base.

Mobile Access and Future Development

The Google Labs team also observed a growing trend of users accessing Jules via their mobile devices.

Despite the absence of a dedicated mobile application, access was consistently achieved through the tool’s web application interface.

“Given the increasing prevalence of mobile usage, we are actively investigating the specific features that users require on mobile platforms,” Korevec explained.

Internal Adoption and Future Plans

Beyond external beta testers, Google is already integrating Jules into its internal development processes.

There is currently a substantial effort underway to expand the utilization of Jules across a wider range of projects within the company.

This internal adoption signifies a strong commitment to the tool’s potential and its role in future software development initiatives.

• Key Finding: 45% of Jules visits are from mobile devices.
• Top Markets: India, U.S., and Vietnam lead in user traffic.
• Internal Use: Google is actively using Jules for internal projects.