Google to Add Free Channels to Smart TVs

Google TV May Soon Offer Free, Ad-Supported Channels

Users of Chromecast devices and televisions running Google TV could soon gain access to complimentary television channels. Reports indicate Google is currently exploring partnerships with providers of free, ad-supported streaming television (FAST) services.

Exploring Integration with FAST Providers

According to information from Protocol, discussions are underway to integrate these channels directly into the Google TV platform. These channels emulate the experience of conventional television, featuring programming interspersed with advertising.

Potential User Interface and Access Methods

Chromecast users may find a dedicated menu, resembling that of YouTube TV, allowing them to navigate available live channels. Smart TVs utilizing the Google TV operating system might display these free channels alongside traditional over-the-air broadcasts received via an antenna.

This approach mirrors strategies employed by companies like Samsung, which successfully showcases free TV content on its own devices. The popularity of Samsung’s free service has prompted competitors, including Roku and Amazon, to offer similar access to numerous free channels.

Benefits for Cord-Cutters and Potential Launch Timeline

Incorporating linear programming into Google TV could significantly enhance its appeal to individuals who have discontinued traditional cable or satellite subscriptions – often referred to as cord-cutters.

An official launch of these free streaming channels is anticipated as early as this fall. However, Google may choose to delay the announcement until its smart TV manufacturing partners are prepared to implement the feature next year.

Channel Lineup and Deal Structures

While the specific channels that will be included remain unconfirmed, Protocol suggests that Google is aiming to secure agreements providing access to a substantial number of free channels – potentially “dozens” – in a single rollout.

Editor’s note: This article was originally published on Engadget.