Google Ads in AI Chatbots: What You Need to Know

Google AdSense Expands to AI Chatbot Conversations

Earlier this year, Google began enabling advertisements within user interactions on select third-party AI chatbots, as reported by Bloomberg.

This expansion follows initial trials conducted with AI search startups, specifically iAsk and Liner, according to sources who requested anonymity.

AdSense for Search: A New Avenue

A Google spokesperson confirmed the availability of “AdSense for Search,” designed for websites aiming to integrate pertinent advertisements into their conversational AI environments.

The functionality allows for relevant ads to be displayed during user chats with AI bots.

Responding to the Rise of AI Chatbots

Google’s move is largely seen as an effort to leverage the growing popularity of AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity.

These platforms are increasingly utilized by users for web searches and obtaining answers to frequently asked questions, potentially impacting traditional search engine usage.

Google’s Broader AI Investment

The tech giant has made substantial investments in AI technologies and products.

This includes the development of numerous large language models and continuous enhancements to its Gemini AI applications and models.

Late last year, Google initiated the display of advertisements within AI Overviews, the AI-generated summaries provided for specific Search queries.

A request for further comment directed to Google has not yet received a response.

Key Takeaways

• Google is integrating AdSense into third-party AI chatbots.
• The rollout began after testing with iAsk and Liner.
• This move aims to capitalize on the growing use of AI for search.
• Google continues to invest heavily in its own AI tools.