Is Glossier Losing Its Unicorn Status?

Glossier Pursues New Funding Round

Reports indicate that Glossier is currently seeking to secure $100 million in a new fundraising effort. According to information from Puck, the company’s anticipated valuation is below $1 billion.

Previous Valuation and Recent Challenges

While Glossier remains a well-recognized beauty brand, its most recent valuation of $1.8 billion was established almost four years ago. The company has faced difficulties in achieving consistent profitability and expanding its operational scale in recent periods.

A request for comment sent to Glossier has not yet received a response.

Motivations Behind the Fundraising

Individuals familiar with the situation, as reported by Puck, suggest that Glossier isn't necessarily driven by a financial need. Instead, the company is seeking to attract new investors with a focus on consumer markets and to revitalize its board of directors.

The direct-to-consumer landscape has undergone significant changes since Glossier’s previous valuation. Investment strategies have become more discerning, moving away from the widespread capital deployment seen in the past.