Gillmor Gang: Off the Record

The Enduring Appeal of Clubhouse in a Fragmented Media Landscape

Despite skepticism from those who doubt the impact of emerging platforms, Clubhouse continues to attract attention. Many question whether an audio-based service centered around live discussions can truly reshape societal trends, and their reservations are understandable. The current climate of distrust towards social computing, heightened by recent events, contributes to this skepticism.

However, the creators of Clubhouse appear to have identified several crucial elements for success. As we cautiously embrace the possibility of overcoming the COVID-19 pandemic, a renewed sense of optimism is emerging. The prospect of students returning to schools, reconnecting with peers, and experiencing the familiar rhythms of life resonates deeply, evoking cherished memories and intergenerational connections.

The initial allure of social media wasn’t about dismantling established systems or challenging conventional media. Rather, it was about crafting a compelling narrative for a new generation, one that fostered a sense of shared identity and investment. Central to this endeavor was the establishment of trust.

The erosion of trust in media is readily apparent when examining the current landscape. The proliferation of news sources has made it increasingly challenging to align with a single voice, political party, or candidate. In contrast, the media environment of the 1950s was dominated by just three major television networks, with Walter Cronkite, Chet Huntley, and David Brinkley serving as trusted anchors.

The Power of Trusted Anchors

Cronkite, in particular, held a position of immense authority. His dissenting report on the Vietnam War significantly influenced public opinion and contributed to a shift in national policy. He embodied a paternal figure, delivering both momentous news – like the assassination of JFK – and challenging truths about government actions.

The subsequent period witnessed a decline in national confidence and a fragmentation of the media. The studio system of Hollywood gave way to a new wave of filmmaking, exemplified by films like Easy Rider, Bonnie and Clyde, and The Godfather, which exposed the complexities of power. Nixon’s resignation left a leadership vacuum, and the following decades were marked by political uncertainty.

Throughout these changes, however, radio maintained its relevance. From Franklin D. Roosevelt’s “Fireside Chats” to the infamous “War of the Worlds” broadcast and the innovative comedy of the Firesign Theatre, radio remained a direct link to our collective imagination and anxieties. The phrase “Wherever you go, there you are” encapsulates this enduring connection, particularly poignant during times of isolation.

Clubhouse: A New Channel for Connection

Clubhouse presents itself as a direct competitor to existing media platforms in our ongoing struggle with both natural and man-made crises. Recently, the ability to seamlessly switch between a political discussion on MSNBC and a Clubhouse conversation highlighted the appeal of the latter. Often, opting for silence and engaging in Clubhouse rooms proves more appealing than passively consuming television.

While debates surrounding Clubhouse’s rules, objectives, and potential for innovation continue, there’s a palpable sense of excitement – as Thunderclap Newman aptly observed, “Something in the Air.” The anticipation for an Android version and the emergence of competitors like Twitter’s Spaces, currently in beta, are further indicators of the platform’s potential.

Exploring the Clubhouse Ecosystem

We are actively experimenting with Clubhouse’s private room features with members of our community, accessible through the newsletter you can find linked at the end of this post. A prominent button invites users to “Open It Up,” signifying the desire for broader participation.

The Gillmor Gang show has always prioritized organic conversation, guided by a moderator – a role I often assume. I value the moments when others step forward to facilitate the discussion, and Clubhouse’s design encourages this collaborative approach, allowing speakers to delegate moderator status to fellow participants.

In our trials, we’ve empowered all Gang members with moderator privileges. This grants them the ability to temporarily remove me from the stage, prompting me to request readmittance. More importantly, they can invite new speakers and even bestow moderator status upon them. Moderator follows are becoming a recognized symbol of influence, but the inherent power of fostering free-flowing thematic and social dynamics is undeniably compelling.

from the Gillmor Gang Newsletter

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The Gillmor Gang — Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary and Steve Gillmor. Recorded live Friday, February 26, 2021.

Produced and directed by Tina Chase Gillmor @tinagillmor

@fradice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang

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