Gift Guide: What Entrepreneurs Actually Want - 6 Expert Picks

TechCrunch's 2021 Holiday Gift Guide for Solopreneurs

Need assistance with selecting the perfect gifts? TechCrunch’s 2021 Holiday Gift Guide is here to help! Explore a wide range of gift ideas tailored for various needs.

The Rise of the Solopreneur

The year 2021 was significantly marked by the “Great Resignation,” witnessing a substantial number of individuals – tens of millions – voluntarily leaving their employment. A portion of these individuals transitioned into self-employment, choosing to invest in their own ventures.

This shift has led to a notable increase in solopreneurs, individuals operating as business owners, investors, or even independent journalists who have opted to launch their own publications, foregoing traditional media organizations.

Gift Ideas from Those Betting on Themselves

Embarking on a solo career path is both challenging and isolating. To gain insight into the needs of these independent professionals, a survey was conducted among a group of solopreneurs to determine their desired gifts for the holiday season.

With no limitations imposed, the responses yielded a diverse and interesting collection of suggestions. These ranged from tools designed to enhance productivity to items promoting comfort and self-care.

A common theme emerged from the responses: prioritizing personal well-being is crucial when pursuing independent endeavors. Taking care of yourself is paramount when you are building something on your own.

Here’s a breakdown of the types of gifts frequently requested:

• Items to boost efficiency and workflow.
• Products designed for relaxation and stress reduction.
• Tools and resources supporting overall health and wellness.

Casey Newton, Founder of Platformer

Dell UltraSharp 34 Curved USB-C Hub Monitor

With the increasing prevalence of remote work, individuals are reassessing their monitor setups.

Casey Newton, the creator of Platformer, a newsletter focused on social media platforms, has identified a curved monitor as a desirable upgrade.

Benefits of a Curved Monitor

Newton’s rationale centers around enhanced productivity. Instead of repeatedly minimizing and maximizing windows, a curved, panoramic display offers a comprehensive overview of all active applications.

This streamlined approach aims to improve workflow efficiency and reduce digital clutter.

Price: $935, available directly from Dell.

Mac Conwell, Founder of Rarebreed Ventures

Aviron Rower

Conwell posed the question: “Is there anything more appealing than a rowing machine that functions similarly to a gaming console?” A clever response wasn’t immediately available. However, the concept of escaping Zombies through rowing, combined with the benefits of competitive, low-impact exercise, is certainly intriguing.

Price: Aviron offers these rowers in a price range of $2,199 to $2,499.

GoodMylk

The combination of frothy lattes and plant-based milk alternatives might appear unconventional. Yet, GoodMylk is dedicated to redefining this pairing. Conwell has invested in a company he believes produces the “most nutritious alternative milk currently available.”

GoodMylk is shipped in a concentrated form, enabling consumers to enjoy the flavor of freshly made hemp, almond, or oat milk without the typical inconvenience of using cheesecloth. Brooke Rewa, the founder, has developed a unique flash-blast freezing method that streamlines the alternative milk-making process.

Price: A six-pack of GoodMylk is available for $68 directly from Goodmylk.

Ankur Nagpal, Founder of Vibe Capital

Oura Ring

Alongside the Apple Watch, the Oura Ring has become a favored wearable device within the technology community. The ring provides users with three distinct daily scores.

These scores assess sleep quality, fitness activity levels, and daily readiness. Balancing professional obligations, personal life, and the increasing intersection of both is crucial, making the Oura Ring a valuable tool for those who prioritize data-driven self-monitoring.

Convenient at-home sizing is offered, eliminating concerns about losing the ring during everyday tasks. Even if lost, its value would still warrant a search.

Price: Beginning at $299, available directly from Oura Ring.

Proof Cocktail Syrup

Proof specializes in crafting small-batch cocktail syrups with unique, classic flavors. Options include pecan, citrus sour, and maple bacon.

While the maple bacon flavor is debatable, these syrups present a delightful way to enhance a home bar setup. Alternatively, they could inspire playful commentary on friends who lack one.

Price: $33 from Proof.

Shila Nieves Burney, Founder of Zane Venture Fund

Six-Month Island Retreat for Focused Work

Burney expressed that proximity to water has a profoundly calming and inspiring effect on her. Having originally hailed from Florida and currently residing in Atlanta, a city lacking coastal access, she actively seeks opportunities for rejuvenation near the ocean.

This desire aligns with the growing trend of transitioning from traditional work-from-home arrangements to a work-from-anywhere lifestyle. While not readily available through standard delivery services, the prospect of island living appears to offer a unique form of fulfillment.

The investor also mentioned a preference for a spa subscription, acknowledging it as a more easily attainable gift option.

Price: Costs will vary significantly based on travel arrangements and desired level of luxury; consult a travel professional for details.

Consistent Gatherings with Close Friends

As we move into the new year, Burney advocates for prioritizing in-person connections with friends outside of professional obligations. She emphasizes the importance of simply enjoying companionship without a predetermined agenda, particularly as a solo General Partner.

This sentiment highlights a common challenge: the tendency to postpone quality time with long-standing friends, assuming their unwavering support. However, it serves as a valuable reminder that even the most loyal friendships require consistent nurturing and attention.

Price: Immeasurable.