Full Nature Farms Launches Smart Irrigation at CES 2025

Addressing Water Scarcity in Agriculture with Smart Irrigation

Globally, agriculture utilizes approximately 70% of all freshwater resources, and is currently facing increasing challenges related to water scarcity and the inefficiencies of existing irrigation methods.

Conventional irrigation techniques often result in the wastage of both water and essential nutrients. This contributes to diminished crop yields, heightened food insecurity, and avoidable carbon emissions.

Full Nature Farms and the Rocket 2.0 Platform

Hong Kong-based Full Nature Farms, an agricultural technology startup, proposes an innovative solution to these problems.

At CES 2025, the company unveiled its Rocket 2.0 Smart Irrigation Platform. This system leverages data analysis and artificial intelligence to achieve a 30% reduction in water expenses, lower energy usage, and enhance overall crop production.

Company Background and Leadership

Ray Lok, the CEO, established Full Nature Farms in 2019. Prior to this venture, he founded Evergreens Republic, a USDA-certified organic aquaponics farm focused on sustainable agriculture.

Evergreens Republic gained recognition from real estate developers and governmental bodies seeking viable solutions for areas with limited farmland.

Versatile Application of Rocket 2.0

The Rocket 2.0 system is designed for a wide range of applications, including vertical farming, traditional open field agriculture, greenscaping projects, and more.

It functions as a self-contained irrigation system, integrating sensors that monitor crop yield, soil health, and climatic conditions.

This data is combined with AI algorithms and weather predictions to deliver precise, automated irrigation control based on a pre-defined schedule.

The Rocket 2.0 is anticipated to significantly impact commercial farming operations, spanning landscaping, parks, community farms, and vineyards.

Scalable Pricing Model

Full Nature Farms’ pricing strategy is designed to facilitate widespread adoption.

Farmers can access the technology through a subscription service, with fees ranging from 10.00 to 20.00 USD per month per sensor, and no initial investment required, as stated by Lok in an email to TechCrunch.

This approach removes financial barriers and provides a scalable, affordable smart irrigation solution for farmers and operators alike.

Integrated Technology Ecosystem

Full Nature Farms highlights its internally developed technology ecosystem as a key competitive advantage.

This ecosystem encompasses automation controllers, specialized software, LED grow lights, precision grow pipes, a comprehensive sensor suite, and an integrated farm management platform.

Growth and Expansion

Having secured approximately $4.5 million in funding, the startup has established a strong presence in Hong Kong.

There, its smart agtech products are used to cultivate crops like edible flowers and microgreens for over 100 Michelin-starred restaurants and hotel groups.

Currently, Full Nature Farms’ products, including the Eden 2.0 cultivation system, are deployed in Hong Kong, Saudi Arabia, and the U.K.

The company intends to extend its reach to North America and is actively seeking 30 local partners at CES to facilitate testing of the Rocket 2.0.

Deployment and Future Plans

The Rocket 1.0 has been undergoing testing in Hong Kong since January 2024, and 12 projects are scheduled for implementation in the first quarter of 2025.

Furthermore, Full Nature Farms is planning pilot projects in Saudi Arabia, the Philippines, Australia, France, and China.

Recognition and Industry Trends

The launch of the latest agtech product earned Full Nature Farms the CES 2025 Innovation Award in the Sustainability and Energy/Power category.

This achievement coincides with a resurgence in funding for the agricultural technology sector, following a period of decline in 2023 and early 2024, according to data from PitchBook.

This article has been updated to include additional information provided by Full Nature Farms.