fulfilment startup cubyn raises €35m to expand across europe

Cubyn Secures €35 Million to Expand Logistics Network
Cubyn, a logistics startup headquartered in Paris, specializing in outsourced fulfilment and delivery solutions for e-commerce businesses, has successfully secured an additional €35 million in funding.
Funding Details and Investors
This funding round was spearheaded by Eurazeo and Bpifrance Large Venture, with further investment from First Bridge Ventures and Fuse Venture Partners. Existing investors, including DN Capital, 360 Capital, the Bpifrance Smart Cities fund, and BNP Paribas Développement, also participated in this round.
Expansion Plans and Team Growth
The newly acquired capital will be strategically allocated to bolster Cubyn’s team. The company intends to more than double its current workforce of 85 employees, exceeding 170 personnel by the close of 2021.
Furthermore, Cubyn plans to broaden its service availability internationally. Initial expansion will focus on Spain and Portugal, with launches scheduled for the following month.
New Facility and Automation
A significant component of this expansion includes the opening of a 25,000 square meter, fully automated facility located in the Paris region.
This new facility is designed to optimize operations, leading to reduced costs and faster delivery times.
Evolution of Services: From Delivery to Fulfilment
Initially focused on pickup and delivery services, Cubyn broadened its offerings 18 months ago, following a €12 million Series B funding round.
The launch of Cubyn Fulfilment marked the company’s entry into the fulfilment sector.
Capitalizing on E-commerce Growth
Cubyn’s integrated fulfilment solution encompasses the complete process, from inventory management within their warehouses to order processing.
This strategic move positioned the company to capitalize on the surge in e-commerce, driven by factors such as the recent pandemic, the growth of Direct-to-Consumer (D2C) models, and the increasing popularity of online marketplaces.
Currently, prominent marketplaces like Back Market, Rakuten, Mirakl, and Fnac are utilizing Cubyn’s services.
Proprietary Technology and Cost Efficiency
Cubyn’s proprietary technology is central to its operations, streamlining merchant logistics through a range of tools.
These tools include web applications and advanced optimization algorithms, alongside warehouse robotics.
The company asserts that its integrated fulfilment solution can be delivered at a significantly lower cost compared to industry standards.
This efficiency has resulted in substantial growth, with gross merchandise value (GMV) increasing from €30 million to €250 million in 2020.
Statements from Leadership
“Cubyn is disrupting the traditional e-commerce third party logistics market from the ground up, offering a better, faster and cross-border service at a 30% lower price,” stated Cubyn co-founder and CEO Adrien Fernandez-Baca.
“We are also providing merchants with not just additional revenue streams, but with our international roll out, we are now opening up new markets for them, outperforming other options available in terms of cost and delivery speed by far”.
Investor Perspective
Antoine Izsak at Bpifrance Large Venture fund commented, “COVID has accelerated the need for merchants to have a reliable, scalable and tech fulfilment solution.”
“We’re excited to work with Cubyn to scale their business across Europe in the next few months”.
Future Shipment Ratio
Fernandez-Baca added, “Today 85% of our shipments are in France, 15% international. With the funding, the ratio is predicted to change to 50-50”.
Steve O'Hear
Steve O’Hear: A Legacy in Tech Journalism
Steve O’Hear was widely recognized as a prominent technology journalist, most notably for his work at TechCrunch.
His reporting primarily centered on the European startup ecosystem, covering both emerging companies and innovative products.
Early Career at TechCrunch
O’Hear initially became involved with TechCrunch in November 2009, contributing as an editor for TechCrunch Europe.
During this time, he collaborated closely with Mike Butcher, a seasoned TechCrunch journalist, to expand the publication’s European coverage.
Entrepreneurial Venture with Beepl
In June 2011, Steve temporarily stepped away from journalism to co-establish Beepl, a startup with operations in London and Prague.
As the company’s CEO, he successfully secured initial venture capital funding.
Beepl was subsequently acquired by Brand Embassy in November 2012.
Later Career and Passing
Steve departed from TechCrunch in 2021, briefly joining another startup before establishing his own successful public relations firm.
Sadly, Steve O’Hear passed away in 2024 following a short illness.
His contributions to the tech journalism landscape, particularly within Europe, will be greatly missed.