From ABCs to IPO: Understanding the Startup Journey

Duolingo's Journey: From Startup to Public Company

This report details the trajectory of Duolingo, a language learning platform, as of September 21, 2021.

Established in 2011, Duolingo has successfully secured over $183 million in funding through private investment.

Recently, the company completed its initial public offering (IPO) and is now traded on the NASDAQ stock exchange under the ticker symbol DUOL.

For a considerable period, Duolingo deliberately refrained from implementing monetization strategies.

However, in 2020, the company experienced substantial revenue expansion, exceeding 120 percent.

This positive trend continued throughout the first six months of 2021, demonstrating sustained momentum.

Luis Von Ahn, the CEO and co-founder of Duolingo, will be featured on the Disrupt stage.

His presentation will focus on several key areas, including the application of gamification principles to education.

Furthermore, he will discuss the preparations undertaken for the public offering and the innovative strategies employed to develop Duolingo.

The discussion will also cover how Duolingo was conceived as a distinct alternative to established language learning software like Rosetta Stone.

A central element of Duolingo’s brand identity is its mascot, a distinctive owl.

Von Ahn will share insights into the team’s vision and execution in creating this unique and engaging learning experience.