Aurelia Raises $3M Seed Round to Revolutionize Financial Automation

Aurelia Secures $3 Million Seed Funding

Aurelia, a financial automation platform, has successfully closed a $3 million seed funding round. The investment was spearheaded by Blossom Capital.

Automating Financial Tasks for Small Businesses

Positioning itself as a “finance-focused IFTTT,” Aurelia targets small businesses seeking to connect their banking systems with various financial applications.

This integration empowers businesses with enhanced oversight of their cash flow and tax obligations. It also facilitates the automation of traditionally manual processes, all without requiring any coding expertise.

Key Investors

The funding round also saw participation from prominent angel investors. These include Guillaume Pousaz, founder and CEO of Checkout.com, via his Zinal Growth investment fund.

Erez Mathan, formerly COO and CRO at GoCardless, also contributed to the seed round.

Founding Team

Aurelia was established by Sebastian Trif, an early engineering talent from Transferwise, and Jasper August Toes.

Addressing a Market Need

“Many small businesses are hesitant to consolidate their financial operations within a single, new platform,” explained Trif. “They prefer to maintain control over their existing financial infrastructure.”

Ophelia Brown, founder of Blossom Capital, highlighted the challenges faced by SMEs. “We’ve been actively searching for a suitable solution to streamline financial management for small businesses. Aurelia immediately stood out as the right answer.”

Competitive Landscape

Trif noted that Aurelia’s functionality rivals that of plugin suites used with accounting software like Xero and Quickbooks.

The platform also competes with specialized SME banking solutions, including Tide, Revolut for Business, and Wise for Business, though Aurelia offers a broader feature set.