Facebook Teases 'Polar' - New AR Filter App
Facebook Announces Polar: A New App for AR Filter Creation
During its Connect event, which centers on augmented and virtual reality technologies, Facebook unveiled a forthcoming application designed to empower a wider range of creators to develop for the realm of augmented reality.
Introducing Polar
The new application, named Polar and slated for iOS, will enable users to construct their own AR filters for both Facebook and Instagram. These filters will be powered by the Spark AR platform.
Creating these filters will be simplified through the use of visual templates. This approach represents a significantly less demanding technical undertaking compared to current development frameworks.
Increased Demand for AR Filters
Instagram’s increased emphasis on video content, particularly through its Reels feature, has led to a sustained rise in the utilization of AR filters by users. This trend presents Facebook with an opportunity to encourage more creators to develop these filters.
Beta Testing and Future Availability
Currently, Polar is in the early stages of development. Facebook plans to initiate a closed beta program later this year, selectively inviting creators to participate in the onboarding process.
The company intends to eventually release the application broadly as a free tool. This will allow anyone to create their own customized AR filters.
- Platform: iOS
- Powered by: Spark AR
- Availability: Closed beta later this year, followed by a public release.
Polar aims to democratize AR filter creation, making it accessible to a broader audience beyond professional developers.
